I’m making people mad with this press release distribution thing ??
Some agencies and business owners like press release distribution because it’s a way of?guaranteeing?media coverage. But the perks stop there ??
A couple of days ago, I released a podcast episode and YouTube video titled:?5 Reasons Why Press Release Distribution Is a Scam
(I think it pissed off some of my friends in the biz, but you know me, I’m just keeping it real!)
For more behind the scenes on this method of PR and why I’m NOT a fan,?listen on Become a Media Maven.
?? The Guarantees of Media Coverage
Do idiots slide into your DMs trying to guarantee you media coverage? I’m guessing if it happens to me, it happens to you too.
Don’t fall for it. There ?? is ?? no ?? way ?? to ?? promise ?? this ?? UNLESS you are purchasing an ad from someone who works as a salesperson at that media outlet.
?? Not from someone who knows someone who works there.
?? Not from someone who is a contributor.
?? Not from someone who knows a contributor.
?? Not from someone who has landed coverage there before.
For this same reason, publicists and PR agencies can NOT work on a pay-per-placement deal. Not only is this against the PRSA code of ethics, but it’s messy.
This incentivizes publicists and PR firms to prioritize quantity over quality… and media outlets will NOT work with you if they find out you’re part of a quid pro quo operation.
Okay, rant over!
?? How I Used AI Last Week
I’m still dabbling with ChatGPT to see how I can use it to be more productive. When I find good ways, I’m going to pass them along to you.
One of my clients is a group of hotels. They’re executing a giveaway this month for National Pet Month and when we share the giveaway, we needed to share a hashtag. I wanted to find something that wasn’t popular to make it easy to pick out the people entering, so I did this…
领英推荐
I also ask it math questions when I need some math help because that is NOT something I’m good at.
I have tried AI to write content in the form of blog posts before but wasn’t too impressed with the results. In addition to factual errors, the copy was so dry and boring.
Using it to create content like that?could?work if you make some serious edits afterward to add some personality to it, but I don’t find it speeds things up that much.
If you found a great way to save time using ChatGPT, hit reply and let me know!
?? Newsletters I’m Loving
I can’t get enough of learning from other business owners and creators. Right now, I love what Chenell Basilio is doing at Growth in Reverse.
???CLICK HERE?to join her newsletter and see how?she reverse engineers the growth of top creators.?It’s pretty cool!
If you want to?land some pretty cool brand sponsorship opportunities, then don’t miss the Creator Wizard newsletter by Justin Moore by?CLICKING HERE.
The Creator Wizard newsletter will help you find
?? Join 25K+ creators and sign up?here.
Both of these amazing people are in The Lab by Jay Clouse with me.?Click here to check it out.
?? Always Free Resources
????Follow and listen to the Become a Media Maven Podcast?to go behind the scenes in my biz.
???Subscribe to my YouTube channel?for more media secrets that don’t include paying for ads.
?? Get the contact information for 16 websites looking for contributors at?16Places.com.
Communicator | Creative | Educator | Award-Winning Designer & Filmmaker | Video Editor | Forever Learner | Amateur Photographer | PhD. Candidate
1 年Keep doing you! They'll be alright...
Newsletter Growth Researcher. Founder of Growth In Reverse where I reverse engineer top creators to find out how they've built their audience so you can do the same.
1 年Thanks for the shoutout!
Your Attorney Friends with a Book are Killing it. Why Shouldn't You? | Write, Publish & Promote Your Reputation-Building Book for Influence and Profitability | Keynote Speaker
1 年Amazing!!
Driving impactful content and communication strategies | Elevating brands | Mom of Two
1 年Please continue to keep it real because this is the truth!