I’m not good at selling and marketing myself, it feels like bragging!

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I’m not good at selling and marketing myself, it feels like bragging!

Many women struggle with promoting themselves at work because it can feel like bragging. It can be difficult to balance the desire to showcase your skills and accomplishments with the fear of coming across as arrogant or conceited. However, if you want to be successful in your career, it's essential to learn how to sell and market yourself effectively. In this blog post, we'll explore some tips and beliefs that can help you do just that.

Believe in Yourself and Your Value

One of the most critical steps in selling yourself is believing in yourself and your value. You are worthy of success, and you have unique skills and talents that set you apart from others. Instead of focusing on your shortcomings, focus on your strengths and the value you bring to your team or organization. Remember, if you don't believe in yourself, it's difficult for others to believe in you.

Focus on Your Accomplishments

When promoting yourself, it's important to focus on your accomplishments rather than just your skills. While skills are essential, accomplishments are what demonstrate how you have applied those skills to make a real impact. Keep a record of your achievements, no matter how small they may seem. Celebrating your successes can help you build confidence and show others what you're capable of.

Get Comfortable with Self-Promotion

Self-promotion can feel uncomfortable, but it's a necessary part of career advancement. If you're uncomfortable talking about your accomplishments, start small by sharing your successes with a trusted colleague or mentor. As you become more comfortable, you can begin sharing your achievements more widely, whether it's during team meetings, performance reviews, or networking events.?

Also, rather than thinking about it as self promotion, think about it as giving others information about what you are capable of, that they need in order to make decisions - such as hiring the right person for a role, promoting you, including you in discussions and presentations,e tc.

Learn to Tell Your Story

Telling your story is an essential part of selling yourself. It's not just about listing your accomplishments but also about sharing your journey and how you got to where you are today. Share the challenges you've faced, the skills you've developed, and the lessons you've learned along the way. By sharing your story, you can connect with others on a deeper level and show them what you're truly capable of.

Ask for What You Want

Finally, if you want to sell yourself effectively, you need to ask for what you want. Whether it's a promotion, a raise, or a new opportunity, be clear about your goals and what you need to achieve them. Don't be afraid to advocate for yourself and make your intentions known. Remember, if you don't ask, you may not receive.

Conclusion

Selling and marketing yourself can be challenging, but it's essential for career advancement. By believing in yourself and your value, focusing on your accomplishments, getting comfortable with self-promotion, learning to tell your story, and asking for what you want, you can become more confident and successful in your career. Don't be afraid to showcase your skills and achievements. You deserve to be recognized and celebrated for your hard work and dedication.

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??About Sonia Gavira??

Sonia Gavira MBA, PCC?is a leadership and executive coach, consultant and Certified Practitioner in Brain and Behaviour Change and Master Practitioner in NLP. Coming from a strong commercial background in marketing to Marketing Director level. Sonia has spent more than 20 years working with Executives, Directors and Managers in organisations helping them lead themselves, their teams and their organisations successfully.

Today Sonia’s interest lies in helping leaders embrace a new style of leadership that allows people to be themselves and embrace compassion, care and kindness as well as strength, power and decisiveness - polarities that too often drive leaders one way or the other. This has lead her to be involved in a number of programmes helping women ask for and progress to senior roles within organisations, and do so in a way that balances all aspects of their life.Sonia is also an expert in motivation, enabling individuals, teams and organisations to tap into what will drive them to peak performance.

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