I’m Not Calling to Sell You Anything

Instead of telling your prospect “I’m not calling to sell you anything” which is obviously not true; take the approach of “not looking to convince you to buy anything”

Our job in sales is not to create a need, but rather to listen, discover, and solve.

Customers will appreciate and reward your genuine desire to help.

You won’t convince your neighbor to change political parties, you won’t convince someone at the gas station to switch religions, and you won’t convince a prospect of anything they do not already want to believe.

“Not calling to sell you anything” is a poor way of saying you are not going to be pushy for a sale, which is a fine message. However, the failure to clearly communicate your approach starts the sales call with a lie, which is not going to provide good results.

Of course, we are calling with the goal of selling, why else would a random salesperson call? You are not friends, and customers do not have time to small talk with every phone call that interrupts their day.

To be highly effective in relationship-based sales, simply position yourself and your solution to be the prospect's best and most common-sense option, and the data will guide them.

I do not look to convince my customers of anything, that is not my role, and not why my customers call me when they need to make a purchase. I don’t even care what a customer buys, as long as it’s ultimately the best solution for their need.

That's my role.

Sometimes being a great sales professional even requires not selling, and letting the customer know about a better solution that you do not even sell.

?Focus on the relationship, not the sale.

I hope you enjoyed and found this article to be useful and encouraging.

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