I’m about to blow up! But in a GOOD way / BAD way is the question?

Morena,

After 300 episodes of #robettLIVE, this Saturday at Noon I make the transition to the big leagues on mainstream Radio with?TODAY FM. For anyone that knows me and how I roll with my lack of, let’s just say ‘PC compatability’ this whole opportunity is ONLY going to go 1 of 2 ways.?

OPTION 1:

I safely transition my thinking and energy to a bigger platform, I shake some trees, challenge some thinking, have a shit tonne of fun and help plant a bunch of mental breadcrumbs to help more kiwis think a lil different, be a lil braver and win a bit more. This is the GOOD OPTION.

OPTION 2:

Because I don’t really process my thoughts I may instantly say something truly idiotic and get #CANCELLED. This will SUCK!

These are LITERALLY the only 2 options I see.

For years I’ve been creating content of all sorts with NO SPONSORSHIPS, NO PAYMENT, NO ROI and NO EXPECTATIONS - just creating what I wanted, when I wanted - because I wanted to - and because I LOVE sharing and connecting with others.?

I even wear a mini wristband on my right hand that says 3 simple words.?

LEARN / SHARE / REPEAT

It’s a simple mini mantra that I believe in. I believe if you have a mindset to be inquisitive enough to always keep wanting to learn, you have a desire to help share those learnings with others and you do that consistently through life I feel you’re wayyyyyyyy ahead of the pack.

But getting #robettLIVE to the mainstream isn’t just about the content. It’s about getting to the next level with something that’s more ‘official’. Now with a signed deal with Mediaworks I now have TT, my own Executive Producer who’s a good bastard, I will be reporting to ‘bosses’, I have legal responsibilities and accountabilities, I have logistical and time obligations and I NO doubt have an HR and legal department sitting in Auckland getting a lil nervous about some dude they haven’t even met before sitting half way around the world going “We need to watch out for this guy”. Hahaha.?

SO WHY DID I DECIDE TO PULL THE TRIGGER GO MAINSTREAM?

Being Blunt - 4 Simple Reasons:

SELFLESSLY :?One of my bros Dalllllll who I know, like and trust is running the show. He’s a GC and when he rung to ask to see if I wanted to get involved I instantly said YES before I even knew what the hell it was. SERIOUSLY. I didn’t even know it was a new station, I didn’t even know it was going to be a ‘THING’, I didn’t even know they were investing into new studios, I didn’t know they were hiring all new staff staff and even more so I had already said yes and was fully prepared to to do it totally free because he’s my boy. I didn’t even know this would be like ‘a job’. Haha. I did this because I TRUSTED the human. When you do this - the rest usually falls into place. Plus their CEO Cambo is a GC too. I mess with him.?TLDR : TRUST

SELFISHLY :?I know that if I can navigate the mainstream waters good enough to survive Season 1, I’ll be able to leverage the shit out of the weight of their multi-million dollar media engine to get more of my learnings, insights and energy to more kiwis to help more people win.?TLDR : STRATEGIC SCALE

PERSONALLY :?I want to challenge myself to see if I have the skills and talent to actually pull this shit off. I have NEVER had media training, I did NOT go to media school, I am NOT a journalist and I am currently half way around the world with a US based studio with no onsite technically support. Can someone with NO Experience in the radio world step in on Day one and thrive??TLDR : CHALLENGE

PROFESSIONALLY :?I want to push my Exec Producer TT and the whole TODAY team to see how much we can innovate the tech side of media operations. Can we sync live stream to multiple outlets including 4k DSLR + multiple cellphones visually while live on seperate audio? Can we audio sync from the radio show to create multi platform interactively BTS in ways never done before? What hasn’t been done in Radio yet that we can try execute? And if we truly created something epic how would the ‘market’ respond??TLDR : INNOVATE

Those are 4 nice ones but actually - there is a 5th. And tbh it’s insanely PETTY as shit but in my mind it’s now ‘a Thing’. This is the self inspired mindset that I’m also using as more fuel to try make my show as good as it can be. What is it? Well……….

This week on TodayFM’s new fancy site (which is dope btw) they?ran an article?on the TODAY FM First XV of ‘players’ who are gonna make Today epic.?

I was NOT on the list.

I took this personally. (MJ)

So my epic new employers at Mediaworks have got on board an ex professional snowboarder who got a silver medal at the world finals, who ALSO played soccer AND basketball for New Zealand, who’s ALSO travelled the world and done a bunch of rad shit in commerce and community and I STILL didn’t make their own sports team. Not even the reserves, Not even the backup, Not even the ring in after everyone’s got Skurvy after a bad sushi platter at the staff party which me and TT probably weren’t even invited to becasue OBVIOUSLY we were’nt good enough. ahha.

This article excluding me was more than enough fuel I need for my stubborn mindset as a ‘STUFF you’ to go do something more epic. So cheers for the motivation Bradddddddddd - when I walk into that Mediaworks building I’m coming straight for you desk for a ‘quick chat’. ahha. Actually, on top of that - when TT wins a bunch of awards for doing some dope tech shit on the show as Exec Producer and smashes it I’ll make sure he thanks you first for giving him the added drive to dominate. Hahaha.?

(Annnnnnddd now you can get a quick insight to how I can self motivate myself mentally by making up shit that TOTALLY DOESN’T EVEN EXIST to give me more fuel to help me focus and try do better) haha.?

Anyways - back to the scheduled programming:

So where was I? Oh yeahhh. . . .?

So this Saturday at Noon the light will go RED, I’ll take a big breathe (and a swig of 18 Year old Japanese Hibiki Single Malt Whiskey) - and let’s see which way we blow up. Haha.?

Place ya bets, Then TUNE IN and Join me. Churrrrrr.

#robettLIVE : TODAY FM : Saturday @ NOON.?

-?Robett.

ps. Stuff you Brad. haha.

r. ||?www.linktr.ee/ROBETT?|| r.