Illuvium & Canterbury-Bankstown Bulldogs NFT & Jersey Partnership Breaking New Ground

When you take one of the most passionate, loyal fanbases in the NRL and match it up with one of the most anticipated triple-A NFT games in the industry, you just know that all sorts of magic will happen.

And when Illuvium and the Canterbury-Bankstown Bulldogs released an exclusive jersey and cosplay NFT, that's precisely what happened, with the jersey now ranking as the most popular collaborative jersey released by the Bulldogs!

Commenting on the partnership, Illuvium co-founder Kieran Warwick believes the campaign's success lies solely with the rabid followings both brands enjoy.

"We always knew the partnership with the Bulldogs would be special, especially considering it's the 1st elite sporting partnership for us here at Illuvium," commented Kieran. "We also knew that the respective followings of both brands would see a lot of buzz generated for this offering, and needless to say, we were not disappointed. For it to be up there with the most popular collaborations the Bulldogs have done means a lot to us."

While NFTs are a buzzword at the moment, Illuvium wanted to take things a bit further and provide the Bulldogs fanbase with something tangible to go along with their NFT. This is why we're so excited to offer the official jersey, designed exclusively by Illuvium, to be worn by the Bulldogs in their Round 25 clash.?

The jersey features ILV obelisks and armour and will be worn for the game against the Sea Eagles today. This is a limited edition drop, so make sure to get yours quickly while they're still available! The sale ends at 12:30 UTC, 2nd of September.