?? The Illusion of Digital Transformation: Perfect Models, Chaotic Management, and the Construction Industry's Reality ??
Juan Beaumont
Leader in BIM, Sustainability, and Technological Innovation for the Construction Industry. In this life, the plan works.
1. Technology Without Strategy, a Crisis in the Making
The construction industry has embraced digital tools, yet misusing them does not solve structural project management issues. In healthcare building construction—where interdisciplinary coordination is crucial—we repeatedly encounter a paradox: massive investments in 3D models with no clear objectives, while the processes that truly enable efficient building remain neglected.
Under the guise of digital transformation, many projects become trapped in the bureaucracy of “updated models”, while real construction challenges—critical decisions, effective coordination, and information management—are still handled through fragmented documentation and outdated processes. Instead of using technology as a tool for optimization, it becomes a barrier when applied without a defined purpose.
2. The “Complete Model” Fallacy: A Management Problem, Not a Technology Issue
Construction companies, clients, and reviewers demand “updated” models without defining their objectives, while many BIM teams lack a real methodological foundation. The lack of training among decision-makers turns digitalization into a mere compliance task instead of a tool for efficiency.
? Revit for the sake of it: BIM Managers insist on software without understanding its real applications. The priority becomes “having a model” rather than defining which information is truly necessary for construction and future operations.
? BIM teams without methodology: Specialists are forced into endless iterations of models with no clear direction, wasting effort on irrelevant details while critical issues remain unresolved.
? Interoperability and VDC: The Missing Link: Digital transformation requires real interoperability across disciplines, processes, and tools. If we fail to understand data, its structure, and its value, forget about IFC altogether. Modeling alone is not enough—we need to integrate information in a meaningful way for all project stakeholders.
While digital management teams get lost in infinite models, decisions on-site still rely on traditional processes, widening the gap between the theory of “perfect BIM” and the reality of construction.
3. Field Teams and the Role of Surveyors: Construction vs. Office Models
Healthcare building construction does not happen on a computer—it takes place in the field, where teams deal with scattered references, outdated plans, and a lack of integrated information. Surveyors and their teams play a crucial role in ensuring that what is designed is what gets built.
?? Unified Platforms and CDEs: The continuous update of plans and reference materials must be centralized in a Common Data Environment (CDE) to prevent errors from outdated versions and facilitate real-time coordination between architecture, structure, specialties, and equipment.
?? The Role of Cross-Referencing: In practice, it is not about coordinating structures and foundations but about effectively integrating data from different disciplines and avoiding errors that can only be detected with a holistic on-site review.
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?? Healthcare Building Construction Leaves No Room for Error: In healthcare projects, a mistake in the traceability of installations can mean critical relocations, delays in facility commissioning, and irreversible conflicts in the building’s operation. Updating models for the sake of it is pointless unless it ensures accessibility to essential information for decision-making.
4. Project Management Strategy: More Processes, Fewer Aimless Models
The real value of digital transformation in construction lies in its strategic application, not in accumulating models. Efficient management is based on planning and controlling key information throughout all project phases:
? Regulatory Validation: Assessment of site reference points, maximum heights, zoning, architectural program, land movements, underground utility connections, and existing civil works.
? Work Progress and Payment Management: Programming models for rebar, concrete, formwork planning, and regulatory compliance tracking.
? Avoiding the “Fake 3D Coordination” Trap: I have delivered projects with FULL CONSTRUCTION INFORMATION, ready to be used on-site, yet they often end up gathering dust like an abandoned Ferrari, because they are only used for detecting hard clashes instead of facilitating real construction workflows.
The problem is not the lack of digital tools but the industry’s failure to use them strategically to improve both construction and administrative processes.
5. Final Reflection: Build Better, Not Just Digitize
The industry’s biggest mistake is believing that digitalization alone will solve construction’s systemic issues. Many companies demand BIM or implement technology without truly understanding what they need, just to check a contractual box.
? Why do we keep allocating resources to models that are never used in the field? ? Why is digital management stuck in bureaucratic processes instead of being an effective solution? ? How many hospital projects fail in their implementation due to unclear digital strategy objectives?
Healthcare building construction needs more strategy and less digital bureaucracy. The tools exist, but without a clear vision, they will remain just pretty models on a computer while construction continues to be resolved with pen and paper.
?? In this life, the plan works when technology is not an end in itself, but a means to build better. – J:C:B
Arquiteto de projeto/or?amento/obra-industrial/imobiliária/institucional
1 个月The problem, first, is BIM in the mirror: MIB-Methodological Intellectual Base, that is, concept and operation.