Illegal betting apps threaten sports broadcasters and live streaming platforms | 82.5 Communications wins the creative mandate for Mother’s Recipe
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Illegal betting apps now a threat to sports broadcasters and live streaming platforms
Illegal betting and gambling apps operating in India are now live streaming major sports events on their websites and apps. Some notorious betting apps, such as 1xbet, Reddy Anna, Khelo Yar, 96win, and Sat Sport, among others, allow users to watch live sports content while placing bets on their platforms. It's worth noting that multiple betting operators are offering the option to place bets on the ongoing Paris Olympics events.
Illegal betting and gambling apps divert viewers away from legitimate content platforms affecting their subscription models and advertising revenue. Recently, Disney Star India successfully dismantled a network of illegal streaming websites airing ICC T20 World Cup matches. The media conglomerate’s anti-piracy efforts led to the shutdown of platforms like magicwin.games and magicwin.com . The suspects were identified, and one of the accused was arrested in Ahmedabad. He was found receiving match feeds from a cable operator in Pakistan.
Unilever's Samir Singh to leave the FMCG giant after 27 years
Unilever veteran Samir Singh will be leaving the FMCG major after 27 years. Singh is currently the chair of Unilever Asia and head of Unilever Singapore Hub.
Announcing his departure, Singh said, “We tend to remember our careers and life as a series of big events, the highs and the lows. But I would argue that life truly happens in the nooks and crannies, the ebb and flow of daily existence. What kept me at Unilever and Hindustan Unilever for such a long time, beyond the diversity of roles and locations, beyond the successes and failures, are the small and often overlooked joys of this everyday existence."
82.5 Communications wins the creative mandate for Mother’s Recipe
Mother’s Recipe, India's homegrown food brand has assigned its creative mandate to 82.5 Communications Pvt. Ltd. The full-service creative duties of the brand will be handled by the agency’s Mumbai office.
Sanjana Desai, Executive Director, Desai Foods Pvt. Ltd. says, “We are thrilled to partner with 82.5 Communications. Their deep understanding of Indian consumers, coupled with their innovative approach and strategic insights, makes them the perfect fit for our brand that is deep rooted in Indian traditions. Their expertise in creating compelling and memorable campaigns aligns perfectly with our vision. We are confident that their strength in storytelling and creativity will help us elevate our brand and connect more deeply with our audience.”
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MARS Cosmetics eyes 60 percent revenue growth in FY25; ad spends up by 30 percent
MARS Cosmetics-- which started as an online direct-to-consumer (D2C) brand in 2016, ensures good quality products by outsourcing its products to third-party manufacturers across India and importing from China, Taiwan, and Germany.
With more than 1,000 SKUs, the company made Rs 200 crore in revenue in FY24 and is expecting to close FY25 with Rs 400 crore, shares Anmol Sahai Mathur, CMO at MARS Cosmetics.
The Delhi-based brand competes with the likes of New York-based Maybelline, Hindustan Unilever-owned Lakme and D2C major Mamaearth.
Delhi HC orders Baba Ramdev to remove Patanjali's Coronil misleading claim as Covid-19 'cure'
The Delhi High Court on June 29 ordered Baba Ramdev and Acharya Balkrishna to remove their statements that claimed Coronil is a ‘cure’ for Covid-19, within three days. The Court has also directed to remove statements that claimed allopathy killed lakhs of people during the Covid-19 pandemic.
In case they fail to comply, social media diaries will remove the content.
Justice Anup Jairam Bhambhani said that he was allowing a plea moved by numerous doctors' associations against Ramdev. The plea was a part of a 2021 lawsuit filed by medical associations against Patanjali Ayurveda, Balkrishna, Ramdev, and his associates.
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