I'll be at this year's Business of Software Conference, will you?

This will be my third visit to this annual conference organised by Mark Littlewood. And it's always been a cracker - chock full of great content, good food, interesting conversations and actionable insights. This year we're at the Barbican and I'm really looking forward to hanging out with everyone again. It makes a change to be at someone else's event and not organising it! There's still a chance to grab a speaker's slot in the lightning talks section. Read on for details on how to apply, more about the conference and a link to discounted tickets (I've been allocated a handful).

So what's this all about then?

Why would you want to come? Because you want to spend time learning how great software companies are built at a conference where the attendees are not the product.

What is it? A single-track conference to help you build great software and a profitable business. In depth talks, curated content. Zero sales/sponsor pitches or panels. If you're looking for coding sessions, this one isn't for you.

This year's theme: How to make product, culture, innovation, strategy, marketing and sales drive sustainable, profitable, growth.

Sessions and Case Studies

? Wade Foster, Zapier: A High Growth, Remote Working, Profitable Company

? Bruce McCarthy, BPMA: Why Product Culture Beats Execution Culture

? Tom Adeyoola, Metail: Why Your ‘Brilliant’ Technology Fails to have Impact

? Tendayi Viki, Benneli Jacobs: Clever Ideas are not Enough for Innovation

? Alison Coward, Bracket Designing High-Performing Teams

? Carl Ryden, PrecisionLender: Iron Man Suits vs Robots – Product Strategy and AI

? Tim Barker, DataSift: “The Best of Times, the Worst of Times.” Every CEO Ever

? Laura Roeder, MeetEdgar: Building Business Against Well-Funded Competition

? Jane Austin, Moo: 10 Ways to Make Design Irrelevant to Your Business

? Nilan Peiris, Transferwise: Building a High-growth Startup Sustainably

? Stephen Allott, NED: Rules and Tools for Scaling Software Sales

? Bill Janeway, Warburg Pincus: The Fall and Rise of Enterprise Software

? Plus, Lightning Talks, Lunchtime Table Talks and the legendary hallway track.

I'm particularly looking forward to hearing about product culture from Bruce, Laura's session on building a business against well-funded competitors and the fall and rise of enterprise software from Bill.

Schedule – You can view more details on timing, speakers and session content here but timings are as follows:

Sunday 20th May, Pre-event drinks and laid-back mingling.

Monday 21st May, Registration from 08:00. Conference runs from 09:00 to 18:00 with networking drinks afterwards.

Tuesday 22nd May, Registration from 08:00. Conference runs from 09:00 to 17:30

Who Comes? A potent mix of Founders, CEOs, CMOs, CTOs, COOs, CPOs and emerging leaders in scale-up and grown-up software companies, a few people from innovative corporates who want to embrace change, some smart investors. The common thread - people interested in getting better at what they do and learning new ideas that will impact their businesses and careers.

Fancy speaking at the conference? Well, it's too late to join one of the main sessions, but applications are still being accepted for a spot during the lightning sessions. If you'd like to put yourself forward for one of those spots, you can find out how to do that here.

FAQs and background to the conference here. Also, here's the full schedule and link to the speakers.

And lucky for you, I have a few discounted tickets available with my special registration link where you get 20% off the April rate of ￡795 + Fees/VAT (The price goes up nearer the date). If you're prompted for a code, please use TechnoKitten. Not only that, there's a guarantee of quality. BoS offers you a full refund of the ticket price, if at the end of the conference you decide you did not get value out of it. You have nothing to lose!

Hope to see some of you there.

First published on Musings of a Mobile Marketer on Thursday 3 May 2018.