I’ll regret this… avoiding FOMO and more

I’ll regret this… avoiding FOMO and more

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When I was 16, my brother and I received a Christmas gift card for an upcoming family holiday.?

Influenced by MTV and the like, JUICY Couture,?unfortunately,?made it onto my spending radar. I grabbed it in the first 5 minutes upon entering the shop and continued my scout around the floor, pretending I was being responsible and still *thinking* about the purchase - I wasn’t.?

While I was faking my contemplation, my brother, who disappeared as soon as we entered, came down the escalator with a purchased product. Again unfortunately influenced by MTV,?NSYNC?and the like, he was now the proud owner of a pair of *hideous* jeans.?

We both felt that given a choice between what we would regret more, we went with rather buying it than not.?

This, thankfully, is not a flaw in just our genetic code. We’re actually all naturally inclined to avoid regrets. Behaviour scientists call this ‘Regret Aversion’.

Every time you make a decision, you use a regret factor to figure out which option involves the least amount of regret.

  • Should you skip dessert, or will you regret not having it?
  • Should you go to gym now, or will you regret not going later?
  • Is voicing your disagreements at work worth it, or will you regret saying something?

“Regret aversion occurs via fear of either commission or omission. In other words, it is the prospect of committing to a failure or omitting an opportunity that we seek to avoid.”

Regret aversion can also have positive effects, where potential regret can motivate healthy behaviours like our gym scenario.?

So, while cognitive biases often highlight people’s tendencies to prioritize the present over the future, regret aversion could help guide a decision to help our future self. Of course, we don’t want our future selves to experience regret, even if it means sacrificing something right now.?

But even with the positive in mind, maybe if we acknowledge that we overestimate the likelihood of regret, we could help our decision-making and not be so bogged down by the potential regret we might face.

Even more, if we start accepting outcomes as they are rather than dwelling in regret, we can make some prospects less aversive in the future.

Now, my brother may not regret exchanging those jeans shortly after the purchase, but I will regret not purchasing and having JUICY Couture in diamante on my behind,?forever.?

Happy regretting,?

Tarina

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