I'll be back
It's great to get any work but it's even better when you get asked back. So often at exhibitions and conferences I hear clients saying that they don't necessarily take part to do a lot of selling or even gaining new business but simply to maintain a profile in the industry and a chance to network with colleagues they might not otherwise meet face to face. Socialising is high on the agenda and companies get reputations for having the best parties, and being approachable. It may seem frivolous but freebies are highly sort after and add to a companies 'feel good factor'. Companies become popular for their brand of freebie.
DTCC were so impressed with the magnetic effect of having a digital caricaturist on their stand, and because of the many enquiries by visitors, they booked me for the next show, before anyone else could. This time around visitors came expecting me to be there, and some even came for a second '1 year older' caricature '
I love it when I hear a visitor telling my client what a brilliant idea it was to give away digital caricatures with company branding - what a clever way to keep a visitor entertained for just enough time to give a quick profile on the company or just a catch up and of course a perfect excuse to collect their data and send an electronic version of their caricature in a follow email post event - or how they spotted a delegate walking around wearing their colour caricature displayed in their ID wallet on the lanyard round their neck - or how mesmerising it was watching the caricatures appearing on screen line by line. Reinforcing all the USP's I told them about when they thought about booking me.
Other clients JSE (Jo'burg Stock Exchange) and ProSymmetry felt exactly the same way and have also prebooked me for next year and it's the best endorsement I can have. Get the best stand attraction now - before somebody else does.