“???????? ???????? ?????????????? ???? ?????? ???? ?????????? ???? ?????? ???????? ???? ?????????????? ???????????? ??????!”

?????? ???? ???????????? ???????? ???????????????? ?????????? ???????????????? ?? ???????? ?????????

?? There are tremendous amount of #content out there not only in social media but on every digital platforms and in our physical environment, right? Sugar coated and many times cheeky messages try to seduce people to buy and consume also through the radio or on billboards while they’re stuck in the traffic jam. 

?? From the moment they touch their phones they’re stimulated by countless influences and let’s be honest, many brands do brilliant content so, it’s really hard to stand out.

?? We live in a world of distractions, facing with constant changes day-by-day, so side hustling for Entrepreneurs and brands is a must have ability in terms of serving their Clients, Customers and also their Business Partners with compelling content what is RELEVANT for them!

FOLLOW THIS BLUEPRINT BY ADDRESSING THE FOLLOWING QUESTIONS FOR MAKING YOUR CONTENT HOT AND OUTSTANDING:

??.) ???????? ???? ???????? ?????????????? ???????? ???????? ???????????????

When you find your purpose you have to align a given perspective to it what is relevant to your audience.

?? E.g: If you want to speak about weight loss you should differentiate your content by presenting this subject from the following perspectives:

• the healthy ways of losing weight,
• your personal story if you have can be the most powerful, 
• the common mistakes and how to overcome doubts,
• facts and figures and some scientific background,
• HOW TO’s - practical tips,
• Shopping advices and lists,
• Client testimonials, etc.

??.) ???? ???????? ?????????????? ?????????????? ?????????????? ???????????? ???? ???????????? ?? ???????????????

Is your overall content HELPING OTHERS or SOLVES A PROBLEM? - Please, understand that it doesn’t mean that you have to write a blog post with full of negative messages or mentioning typical problems.

Who wants to watch a video where the speaker is complaining?

?? I suggest to apply a reverse method by highlighting how simple life is by using your products or showcasing some client case studies - e.g. about their success after participating at your course is something what will generate interest and engagement.

3.) Through which channel or platform can you transfer your content to your audience, aka where are your target groups?

LinkedIn,

YouTube,

Facebook,

Instagram,

Pinterest,

TikTok, or

Clubhouse?

?? Go there WHERE and WHEN they are there — Meaning time/time zones and diversify your content per target audiences, and platforms. Because you shouldn’t necessarily put out the same thing on LinkedIn and TikTok, right?

??.) ??????????????????

Bring topics to discuss which are relevant in terms of interest of your target groups, something about what there’s a buzz in the media or there’s a public interests about it and more importantly relates to your industry or scope of your business in a direct or indirect way.

??.) ?????????? ?????? ???? ???????????????????????

Choose the method or channel on first place which is your strength!!! E.g: if you’re creative enough to make videos with your phone or to make lives (on LinkedIn, Facebook or Instagram) and you're good at speaking, don’t over complicate it but give it a go! So simply, video content can be the main element of your strategy. 

?? Besides naturally you can repurpose this content as a blog post or a downloadable eBook too.

??.) ?????? ?????????? ???? ???? ?????? ??????????????

Choose the tone of voice, the images, the video scenes, all the visual elements and your personal style aligned to your brand and to your interest of your audience. The more they resonate with all of these the more they will adopt what you’re saying and you can build your credibility.

?? Be responsive by answering to the questions about your content so as 

?? you can build trust and 

?? engage your potential prospects on a long term,

?? build community and 

?? scale up your services.

??.) ???? ????????????????!

?? Share more of your own thoughts,  personal views and your own knowledge rather than quoting 25 times Tony Robbins, Elon Musk or Robert KiYosaki in one article. Remember, millions of people follow them and read their original content. So find the proper proportions. ??

?? Having a huge noise in the online sphere doesn’t mean that you should accept to be sinking in the mud or being an average grey brand with your content! Be courageous, test out what works for you or your brand the best, evaluate the feedback of your audience and make the fire burn!