IKEA — Brandification of Simplicity

The key words behind simplicity are efficiency, common sense and doing what comes naturally. If we do what feels natural, we will avoid complicated solutions. The fewer the rules and the shorter the instructions, the easier and more natural it is to stick to them. The simpler the explanation, the easier it is to understand it and carry it out.” —?Ingvar Kamprad.

Do you know who IK is? Most probably?your answer will be a ‘No’ but I am sure you must have heard about IKEA, A well known and aspired furniture brand. Mr. Ingvar Kamprad was the founder of IKEA brand. His way of life reflects in furniture he created. IKEA is known for simple but fully functional piece of furniture which everyone love to have in their home. He had always put complete focus on delivering a classy product at an affordable price. His frugal life helped in bringing minimalism to the masses. He travelled in economy class along with his employees. His mission was not to live a life filled with luxury but to bring luxury to masses. He believed that generating more profits will help him in serving more. His believe in simplicity helped him chasing his dream to create furniture loved by people.

You can read his official story here?From child entrepreneur to IKEA founder: the story of Ingvar Kamprad’s early years

Simplicity means removing everything which is unnecessary and getting rid of clutter. Simplicity brings understanding about the relevance and importance, it hence allows us to focus on the most important part. It increases belief and builds confidence as things become more clear. Simplicity can’t be defined by rules or procedures. It is simply a way of living, thinking and doing things. It allows you to?free your mind and let it focus on what really matters to you. Once you start practicing it then it will become an integral part of your thought process and every action of yours.

IK grew up in a stony and rugged place called Smaland where people were innovative enough to survive with the least they have. That’s how he got an understanding of appreciating good and affordable things.

Once he said -

To design a desk which may cost $1,000 is easy for a furniture designer, but to design a functional and good desk which shall cost $50 can only be done by the very best.