III Awards Sponsor Spotlight: Cutting through the Noise with Colby Tunick of ReFocus

At the heart of the INSURE! INFLUENCE! IMPACT! Awards is a commitment to celebrating high-quality content, thought leadership, and innovation in the insurance industry.?

This year, we’re thrilled to introduce a brand new sponsor, ReFocus, a company that truly lives into the values CoVerse Communications celebrates: redefining how insurers and brokers harness data for smarter decision-making and sustainable growth. If you aren’t already following their blog, TRUST US… get on board!

We sat down with Colby Tunick, PMP Founder & CEO of ReFocus AI , to discuss his journey, the power of high-quality content, his support of the INSURE! INFLUENCE! IMPACT! Awards, and why authentic storytelling is more critical than ever in insurance. If you’ve ever read the ReFocus AI blog, you know Colby has a witty, no-nonsense approach to breaking down complex industry challenges—and this conversation was no exception.

From Defense to Insurance: Colby’s Journey

Insurance wasn’t Colby’s first career stop. He started in defense and government consulting, working in disaster mitigation and digital customs. But it was his role in project management at the California Earthquake Authority (CEA) that opened his eyes to the industry's forecasting and operational challenges.

That’s where the light bulb moment happened.

“I saw firsthand how much valuable data was being overlooked—data that could predict customer retention, refine risk assessments, and improve decision-making,” Colby shared.

His experiences at CEA inspired him to create ReFocus, a company dedicated to solving insurance inefficiencies using predictive analytics and AI-driven insights. Today, ReFocus partners with large independent agencies, brokerages, carriers, and MGAs, ensuring they stop relying on gut instinct and start making data-driven decisions around customer servicing.

Bridging the Content Gap in Insurance

One of the biggest challenges in the industry? Cutting through the noise with meaningful content.

“Most insurance content is either too dense to be useful or so generic it could apply to any industry,” Colby said. “That’s why we built our blog—to be a refreshingly practical, straight-talking resource for insurance professionals.”

ReFocus’s blog is known for its sharp insights and actionable takeaways, covering topics like: ? "Forward-Thinking Growth Strategies for Insurance Agencies" – The importance of measurable goals, leadership development, and adaptability in building a future-ready agency. ? "Why Automated Marketing Campaigns are Key to Retention" – How insurers can limit churn by keeping customers engaged and proactively addressing their needs. ? "Moving Beyond a Simple Number for Retention" – Why traditional retention metrics don’t tell the whole story and how AI can offer a deeper, more predictive view.

“Insurance professionals don’t need another ‘content for content’s sake’ article. They need real, applicable insights—not marketing fluff,” Colby emphasized.

The Importance of High-Quality Content in Insurance

In an industry drowning in buzzwords, ReFocus AI has made it their mission to provide clear, actionable content that helps professionals understand their business better and make smarter choices.

Colby believes content should focus on solving real-world challenges, such as: ? How to communicate with insurance purchasers in a way that actually resonates ? How to separate signal from noise when consuming industry content ? How to package insights into bite-sized, useful pieces for time-strapped professionals

“Computers will know about customers’ life changes before the customers themselves do—and the insurers that can tap into this predictive power will dominate,” Colby said in a past interview. ReFocus is leading that charge by turning data into meaningful action steps for insurers.

Looking Ahead: The Future of Insurance Content

What excites Colby about the future? The shift towards smarter, more dynamic communication in insurance.

“There’s a massive opportunity to rethink how we talk about insurance—whether it’s through data visualization, storytelling, or more interactive formats,” Colby shared.

He also sees a growing need for better retention strategies. “Too many agencies still rely on outdated methods to gauge retention risk. We’ve found that most insurers miss out on a huge percentage of preventable churn just because they’re looking at the wrong numbers.”

That’s where ReFocus is stepping in—helping insurers use predictive analytics to uncover hidden retention risks before they become costly churn events and streamline servicing.

Supporting INSURE! INFLUENCE! IMPACT!

As a proud sponsor of the INSURE! INFLUENCE! IMPACT! Awards, ReFocus is committed to elevating the conversation around insurance and risk management. Their sponsorship isn’t just about visibility—it’s about supporting industry-wide education, innovation, and authentic thought leadership.

With leaders like Colby Tunick driving change, the future of insurance content—and the industry as a whole—is looking much sharper, smarter, and more strategic.