II: Are you an aesthetic doctor? Do you want to increase your sales?

In my last article I told you about the profile of your perfect client. Now let's see how we proceed from here.

Keep a notepad at hand to write down the key points of the answers. After collecting data from a lot of customers, there should be a red line through their answers. This red line is where your are even going to improve your clinic. You focus your marketing message around this line.

From this point on, you know who your best clients are, what they like and how they speak.

Now you aim all your advertising efforts with a message specially crafted for this profile.

For example, your best clients find it assuring that you have a lot of experience and you educate yourself to become even better at your job. Than this is the part of the marketing message you are going to enhance! Enhance it at every opportunity you get, on your website, social media, in your own clinic, in your leaflets and build it in your sales presentation.

Focussing on your 20% best clients sets in motion an important law of the universe, known as the law of attraction. This law states, that you attract what you focus on.

When you focus on angry clients, guess what you are going to get? Yes, more angry clients.

This law works both ways, both negative and positive. You give this law a tremendous boost by adjusting your marketing message to fit your perfect client.

As you heard before:

“Birds of a feather flock together”

Your best client is most likely to have similar friends. Turn this customer into an advocate of your clinic and you are of on a head start!

Remember, you are responsible for the kind of customers you have at the moment. Nobody forced you to work with them, it was your own choice. Now choose conscious to attract the right clients for your clinic.

You can get everything you want in life, as long as you help enough other people get what they want.