IHG Hotels & Resorts | New Brands Introduced in Vietnam
Francesco Mari
Hotel Contractor | TTOO Sales Account Manager & Representative | Multilingual Travel & Hospitality Writer | Hospitality Coordinator & Guest Relations | Tourism & Travel Management
IHG Hotels & Resort, alias Intercontinental Hotels Group, the famous British well known for having the largest number of rooms in the world, is introducing two luxury and lifestyle brands in Vietnam.
In the Southeast Asian country, Vignette Collection and Hotel Indigo will be introduced with strategic operations aimed at the growth of the group in this geographical area with two brands ideally designed for this market.
The luxury and lifestyle brand Vignette Collection will soon debut with a hotel in Hoi An, charming city situated on the central coast of Vietnam, famous for its canals and eclectic urban architecture that combines typical oriental buildings, Chinese temples and houses in French colonial colors and it will be located next to the old city declared a UNESCO site in 1999.
The other hotel part of lifestyle brand Hotel Indigo will be in the heart of Ho Chi Min City, also known as Saigon, the largest urban center in Vietnam and called Hotel Indigo Saigon The City.
IHG Hotels & Resort's strategy has been meticulously studied taking into account the 108 million trips within Vietnam in 2023 and strong flows of tourists from the USA, China and South Korea.
On this basis, the British hotel group wants to put a strong mark in the Asian country by responding to the growing demand for hotel stays with a massive presence of rooms available.
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The 4.6 million international tourists who arrived in Vietnam in the first quarter of 2024, which far exceeded the incoming of 2019 and with the country aspiring to host 18 million visitors from abroad this year is undoubedtly another focus on Vietnam for IHG Hotels & Resorts.
Part of this strategy, apart from the introduction of the two mentioned brands is also linked to the opening of the InterContinental Halong Bay Hotel in the city of Ha Long next year and a further one in 2026 of the Halong Bay Inn Resort Hotel.
Other future projects include the InterContinental brand in Vinh Phuc in the Than Xuan Valley in the coming years.
IHG Hotels & Resorts is betting strongly on Vietnam and the strong tourist demand with a high interest in this country the plans for the large British group are already in action.