IHAC July Update

What a busy month June has been! With new members, new partners, EOFY, the #IHACAwards, new board members, and a lot more, we've had plenty going on. We'd like to thank everyone who entered the IHAC Awards, and now the shortlisting process is in progress. Stay tuned for updates!

??INDUSTRY ROUND UP

• What every CEO should know about generative AI. Gen AI is evolving at record speed while CEOs are still learning the technology’s business value and risks. Read on for some generative AI essentials.
• House of Fun: Inside the In-House Creative Flow?| LBBOnline Little Black Book, Experts from Squarespace, Amazon, PepsiCo, Kraft Heinz and The New York Times discuss how the rise of in-house agencies has changed the way we all work, at Cannes Lions 2023
• Treasury Wine Estates in-house agency Splash, deserves a big round of applause for their remarkable achievement. Within just one year, the Splash team of 20 talented individuals have successfully delivered over 400 projects, all while maintaining the same marketing budget. Their ability to do more, better, and faster has truly redefined what is possible within the industry. Read the full article hereMarketing transformation consultancy lution is launching a dedicated Martech Practice headed up by new partner Satya Upadhyaya . As creativity, media, data and tech converge, marketers will need trusted advisors to help navigate a complex martech & data landscape. Satya’s experience navigating data & martech transformation at Citi, NAB, The Star and many other businesses is exactly why he’s the right guy for lution.
• Airbnb's in-house agency seems to be killing it! They handle everything from strategy to design, and it's producing great work. In-house agencies are becoming more popular, (ANA reported 82% of members now having one). Some people think in-house agencies get stuck in a rut, but that's not the case. Airbnb has clearly proven that having a close team of creative people, designers, and marketers brings fresh ideas.
• Latest Trends and Challenges in Learning and MarTech. In 2023, MarTech faces exciting possibilities with new technologies like #GenAI, but also challenges due to economic uncertainty. The global #MarTech market was estimated at $508.9 billion, with over 63% of CMOs projecting increased budgets. To better understand the trends, challenges, and opportunities for programmatic advertising in 2023, MarTech industry leaders across a range of sectors share their perspective.
• PepsiCo: In-housing can improve collaboration with agencies. Marketers believe in-housing will continue to grow, but their involvement with agencies will remain the same. PepsiCo has 70 brands and works with hundreds of agencies. Its model is intentionally a blended mix of in-house and external.

??THE IHAC COMMUNITY IS GROWING!

New Board Members

Welcome to IHAC Melissa Hopkins , Chief Marketing & Audience Officer at Seven West Media, and Joanna Rose , Chief Marketing Officer at Endeavour Group!

Welcome new member Tourism Australia

With their expertise in engaging key markets and utilising diverse marketing channels, we're thrilled to have Andrew Still and the team join the IHAC community!

Welcome new member Seven Network

Welcome Seven Network (7Red Engine), a powerhouse in Creative, Design, and Production, to the IHAC community!

IHAC partners with Storyteq

As a new IHAC Solutions Partner Storyteq bring creative automation expertise, empowering studio teams and benefiting global brands such as McDonald's, Heineken, KFC, and BMW . Exciting partnership!

??WHAT'S ON?

Quarterly Specialist Group Sessions

Our specialist groups are the perfect platform for IHAC members to really delve into industry-specific topics, and gain fresh perspectives by discussing your challenges with peers in your field. Join one (or more) of our IHAC Specialist Group Sessions below.?

31st July @12:30pm Media, Data & Tech Specialist Group

7th August?@ 12:30pm Production Specialist Group

9th August?@ 12:30pm Operations Specialist Group

14th August?@ 12:30pm Creative & Strategy Specialist Group

IHAC Member Onboarding?

Are you new to our IHAC community or would you like to be? Come along to this session to learn?everything you need to know about the In-House Agency Council and how you can get the most out of your membership. 2nd August @ 12:30pm

RSVP here

IHAC 'Virtual' Award Ceremony - August 31st

Thank you to all the incredible talent who entered the IHAC Awards this year! We love to showcase the incredible creativity, innovation and business impact in-house and hybrid agencies in Australia have accomplished. Our esteemed jurors are currently reviewing all the submissions, and we eagerly await their announcement of the shortlisted entrants around August 3rd. Mark your calendars for the IHAC Award Ceremony on August 31st. Open Event.. RSVP here.

Save the date! The In-House Agency Summit?- September 11

IHAC has partnered with the team at Ashton Media to bring you Australia's first ever one day summit on in-housing and in-house agencies. This will be followed on by the Ashton Media Marketing Tech Symposium.?Details coming soon.

Mumbrella360 - We are presenting!

IHAC is excited to have secured a slot at Mumbrella360 this year! Chris Maxwell will be presenting a 'First Look at the 2023 In-House and Hybrid Agency Landscape Report'. He will be joined by panelists: Nick Thomas *(Lution) Elsa Beaumont (Treasury Wine Estates), Katie Dally(Endeavour Group) and Dennis Wong (Kantar).

View IHAC's full calendar of events

??INSIGHTS FROM OUR EVENTS

#generativeai AI was the hot topic last month, with insightful discussions and impressive demos at our member's meeting and other events. If you missed any sessions, you can catch up by watching the recordings on the Hub.

The latest in?generative AI tools and technology

In our recent member's meeting we delved into the realm of generative AI tools and technology, exploring their practical applications. John Corba and his team at Sportsbet shared an insightful presentation on how they are leveraging?mid journey in their business. 凯度 also?discussed the vital aspects of AI testing and scoring, uncovering the inner workings of their AI system and the significant role human interpretation still plays in the process.?it was a thought-provoking session. Members can watch the?full session here

Masterclass on Values and Brand Safety with DoubleVerify

In?our recent masterclass, DoubleVerify highlighted the importance of aligning with appropriate content and avoiding inappropriate material. They emphasised the need for independent verification and introduced their platform, Pinnacle, for centralised control. Attention metrics and consistency were highlighted as crucial for successful online advertising.?Members can watch the?full session here

Did you miss our Specialist Group sessions last month???

We had some great discussions last month about?AI, asset management, workflow optimisation, the exciting realms of #programmatic out-of-home (OOH),?#digitalassetmanagement (DAM), centralisation efforts, and harnessing the power of Canva .?All the?session recordings are now on the?Hub.?

Are you looking for a new job in-house? Get on the list!

If you would like to work for an in-house agency, please register your details here. IHAC will be sending this list around to it's members monthly.

??NOT A MEMBER OF IHAC YET?

If you work in an in-house agency and would like more info about becoming a member of IHAC, please contact the team at?[email protected]?and we can send you over a Member Pack.

More info at?www.ihac.com.au

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