Ignore At Your Own Risk! - PR Insight You Need To Know

Think the Amazon driver hates you?

The above is from a journalist contact of mine's newsletter. She receives upwards of 30 packages a day from brands and/or their PR teams. She writes about everything from general consumer products to financial advice. And she receives...

Thirty

Packages

A Day

Think about how much time that takes to open, check out the item, review the emails that the brand/PR people sent, use the item, etc.

This is why media coverage doesn't happen overnight. Even in non-product-related PR (for example, if you also have financial clients, like we do ;-), these journalists are receiving hundreds of emails a week. It can take time for them to review, even if they know the team sending. And often things get lost in the mix.

I do this for you. And colleagues in the industry. I don't want you to work with us (but hey... if you're looking...), I want you to understand PR so when working with your internal team or external agency, you're as effective and knowledgeable as possible.

What's hysterical (to me - someone with 25 years of experience in this industry) is that even though we'll tell this to brands, we get the "Yeah but...."

Sure, there are exceptions.

People win the lottery.

The Super Bowl is sometimes decided with seconds left in the fourth quarter.

Most of the time that's not the case.

Plan. Strategize. Allow ample timing. Execute with all assets in place. And if results don't appear after a time period that your PR experts feel is sufficient, be prepared to shift (I never say pivot). But remember, trust the experts. Trust those who work with the media. Not armchair quarterbacks.

And one more tip from her, for you, regarding timing.