Ignore Traditional Norms About Coaching & Consulting

Ignore traditional norms about coaching & consulting.?

The norms are rooted in:

Hours for dollars culture

• No leverage as no matter how much value you give your earnings are capped
• The client ultimately will view it as overpaying as they will compare hours for dollars
• Eventually everyone is unhappy

Academic orientation

• Hung up on certifications and letters after the name
• Nobody cares about it other than the people signing the letters

Ladder thinking

• Always be sticking a ladder in front of your clients because people will always climb them but NEVER stand in front of one yourself
• Ladders are for controlling people e.g. boy scouts of America has a ladder purely for controlling kids & parents

All mired in poverty thinking

• You should be only able to make so much an hour
• Our clients make X then we should earn Y
• Your monetary compensation is based on the actual value provided as defined by the recipient (not you) and what you can get

Coaching has to do with your attitudes to yourself & money, how big your balls are, and your ability to keep a straight face when you ask for the cash.?

All self-image related.

Every business runs itself in relation to price i.e. a multiple of cost.?

This doesn’t exist in the coaching and the info business.

You must BE, not do.

Learn more: The 100K/month strategy for coaches and consultants