Igniting Distinction: Reclaim Your Institution’s Brand Story
Ignite your university brand
Universities have everything they need to be genuinely distinctive brands. Yet, many remain hidden behind formal messaging and academic jargon, missing the opportunity to inspire. Our article explores how universities can become powerful, memorable brands by focusing on their unique strengths and values. It’s time for universities to tell stories that resonate far beyond campus walls.
Three Foundations For Higher Ed Rebrands
Are you thinking about a rebrand? Before jumping in, make sure you’ve laid the essential groundwork. Successful rebrands don’t start with logos; they begin with alignment, research, and a solid strategic framework. This article discusses the three critical foundations any institution needs to set before embarking on a rebrand. Don’t let your rebrand be just a facelift—make it a transformation.
The obsession with rankings
Rankings can be helpful, but they shouldn’t define your brand. Too many universities let league tables dictate their identity, missing the chance to build a brand based on real impact and values. Our latest piece dives into why universities should reclaim their stories and move beyond the numbers. Celebrate rankings, but don’t let them overshadow what truly sets your institution apart.
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