IG is prioritizing videos like crazyyyy - here's what you’re missing out on

When I started using Instagram for my business, I had never anticipated I would develop a love-hate relationship with an app!

On the one hand, I’m grateful Instagram even exists because it’s a great tool to promote my services and refine my skills. I absolutely love how the fierce competition to stand out on the app sparks my creative side and pushes me to go beyond my limits. I love how easy it is to engage with my audience and get to know people who follow my work better. Also, the insights and messaging options make it easier than ever for me to reach out to potential clients or for potential clients to reach out to me.

But GOSH, does Instagram also drive me nuts sometimes!

For one, the algorithm favors extremely active individuals on the platform. That means that if you want to have a chance for your posts to be seen, you need to post often. And by often, I mean every day, if not more. And if you dare take a vacation and stop being active for a little while, you're exposing yourself to the wrath of the mighty algorithm.

And can we talk about the ever-changing rules of the algorithm? Keeping up with the game is challenging to say the least.

Yet, all of this frustration you might also experience if you’re a business owner using Instagram to promote your services doesn’t matter.

Why?

Because Instagram still racks up over 500 million active users a day. Yep, much like a love-hate relationship, Instagram might be frustrating, but its user base makes it irresistible!

And the good news is that there’s a way to foster and maintain a thriving relationship with Instagram: videos.

Here’s why you need to prioritize your video marketing efforts if you want to grow your business on Instagram.

The 2021 Twitter Video That Set The Tone For A New Era

In 2022, creating video content is like working in a gold mine. It takes time, hard work, and some elbow grease, but if you dig hard enough, you can strike gold and grow your business multifold.

And in case you don’t know what the hell I’m talking about, in this metaphor, Instagram is the gold mine, and each one of your videos is a strike with your pickaxe ;)

In a video released in July 2021, Adam Mosseri, head of Instagram, revealed that the platform was shifting from a photo app to a video app. More recently, he reiterated this by declaring that “more and more of Instagram is going to become video over time” because “the world is changing quickly.”

Of course, as the head of one of the most popular social media apps on the planet, Adam Mosseri has been closely monitoring evolving media consumption habits, and he knows how much users love video content.

Instagram Video Marketing Stats in 2022

I’m a creative guy. I love a good challenge. I love to brainstorm (sometimes just with myself), read, listen, watch, absorb everything that’s happening around me, reflect and create.

And while it’s not antinomic, you might have guessed that I’m not so much of a numbers guy. Yet, I find the stats below incredibly important as a business owner because they show how critical video marketing is becoming for companies advertising on the platform.

● 90% of Instagram users watch videos every week

● 500 million people watch Instagram stories every single day

● 58% of Instagram users are more interested in a brand after seeing a story about it

● 33% of the most viewed stories on the platform are created by businesses

● 70% of people who watch a branded story swipe up to access links

● Video marketing on Instagram leads to 49% faster revenue than non-video posts

● 63% of marketers report experiencing better engagement with videos than with photos

● Instagram video posts have twice the engagement of other types of posts

● Sponsored videos garner three times as many comments as sponsored images.

What Does It Mean For Your Business?

YOU NEED TO CREATE AND POST VIDEO CONTENT.

Whether you set a daily reminder on your phone, hire someone part-time to take care of your video marketing strategy, or ask your mum to give you a call to remind you to post your video content every day, regularly publishing high-quality videos should be your priority.

And here’s the type of video content you should create:

● 80% of Instagram users prefer tutorials over other types of video content

● Behind-the-scene videos are the second most popular type of video on the platform

● User-generated videos lead to 29% more conversions during marketing campaigns than other forms of video

● Instagram Stories are the most popular forms of videos, followed by Reels.

No Time To Create Engaging Instagram Videos? You’re in luck, we’ve got plenty! After all, creating videos that emotionally move people and fuel your sales is our expertise.

At NEV, we’re passionate about video marketing and video production. That’s why we put our heart and soul into every project we work on and strive to help our clients generate qualified leads and increase their sales.

Whether you need regular video content to post on your Instagram Story, behind-the-scenes footage for your in-feed videos, or ideas for your Reels, our team can help. So, click the “talk” button, and let’s have a chat about your brand and vision!