idhl The Latest - Edition 1

The first edition of idhl The Latest is here ??

Each month we’ll be putting together a curated selection of content, keeping you updated in one digestible place.???

We’ll include expert insights, industry updates, and sneak peeks into life at idhl. So press the subscribe button and let's dive right in???

Our latest insights ???

eCommerce trends to watch out for in 2024??

New technologies emerge, the retail and economic backdrop constantly shifts, and customer expectations are always evolving. One person who knows this landscape better than most is our eCommerce Strategy Director, Dan Conboy . Here he shares his eCommerce trends to watch out for in 2024.?

Read here

Changing consumer behaviours in travel??

Sitting down with Senior Account Director, Adam Foulds , we discussed how customer behaviours in the travel industry have changed and what digital tactics travel brands can use to meet these new demands.??

The power of reactive PR?

Reactive PR is a great way to gain quality results and increase links faster, but you need to ensure you have certain things in place. Digital PR Account director, Rebekah Foster , talks us through our approach to reactive PR.?

Read here

On the radar topics ???

The cookie crumbles?

If 2023 taught us anything it’s that Google doesn’t stand still, with a move to GA4 and nine core updates they definitely kept marketers on their toes. And this year is setting out to be no different.??

On the 4th of January Google restricted third-party cookies for 1% of Chrome users intending to ramp this up to 100% of users from Q3 2024.??

If your marketing is still heavily dependent on third-party cookies it’s time to reconsider your tactics.??

Digital Markets Act (DMA)?

The Digital Markets Act will come into play from the 6th of March 2024, aiming to make the digital economy fairer. Google has been named as one of the first six gatekeepers and will therefore have to make some changes to comply.??

For any advertisers operating within the EEA the change means you will have to have a basic Consent Mode implementation by March the 6th, or your bidding and remarketing will be suspended. ?

Shopify Editions???

Shopify are set to release their Winter ‘24 Shopify Editions on 31st January. In previous years this has marked some exciting platform updates, so keep your eyes peeled for more commentary from us surrounding this!?

Digital in action ???

?SEO ????

• After working with our online gaming client for only three months so far, the strategy implemented by our SEO team has already resulted in improved rankings leading to all-time high visibility for their site.?
• SEO traffic was up 17% YOY in December for our pet client after coordinating digital PR, outreach, content and SEO tactics.??

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Paid media ???

• Sales were up 117% YOY and ROAS hit 10x for our home & décor client.??
• A client in the consumer goods space saw a 110% increase in ROAS alongside an 81% jump in revenue.??
• A 40% revenue increase YOY was achieved for our food & drink client for 17% less spend.??
• Both leads and revenue were up for our travel client by 49% and 109% respectively.??
• Our auto client saw an incredible 208% rise in leads YOY with a 66% reduction in CPA.?

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Social and programmatic ???

• For our banking client, our social team worked hard to increase traffic by 40% MoM, coupled with a 42% cost reduction and an 18% engagement uptake.??
• Our retail client saw a surge in ROI by 122%??
• A retail client’s Q4 campaign outperformed targets reaching seven million people with 42 million impressions and aiding ￡650k revenue. ?

Behind the scenes at idhl????

We might only be three weeks into the year, but we’ve hit the ground running introducing two new benefits for our experts!??

? Annual leave purchase and selling scheme: our people now have the flexibility to sell back up to five days, alongside the existing scheme of being able to purchase additional days (also, up to five). ?

? Flexible religious holidays: different religions recognise different holidays, so our people can now request to swap dates off like Christmas and use these days for holidays relevant to their religion.?

?Interested in joining us? Check out our current openings!

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