Ideology host SSA guests in Kenya for an incentive travel competition for local Michelin Dealers
Michelin hosted some Sub-Sahara African dealer guests from South Africa, Botswana, Zambia and Namibia in Kenya from the 27th to the 31st of August 2023, for an incentive travel campaign.
In order to promote the dealers to participate in the campaign and receive this fantastic trip to the Maasai Mara for the Great Migration, we created a promo video to detail the experience they were going to embark on.
The event started with attending a Dealer and Media event hosted by Michelin at the Festival of Motoring 2023 Media Day on Thursday, 27 August 2023. To see more about this event, visit this link below:
Thereafter they embarked on their trip to Kenya. The trip included flights to Nairobi with an overnight stay at Radisson Blu with dinner at the hotel; followed by a light aircraft flight from Wilson airport into the Maasai Mara the following morning.
On landing at the airstrip in the National Park, the guests were welcomed by the lodge's staff with refreshments, before being driven to the Ashnil Mara Camp where they stayed for 3 nights.
The trip included daily game drives, in the lodges Land Cruisers fitted with BFGoodrich HD Terrain Tyres, into the Maasai Mara from the camp, to see the abundance of African Wildlife during their Great Migration.
On the first night at the camp, the guests received dinner in the bush with local dancers for entertainment.
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The following day included ?a cultural village tour, where guests got to experience a day in the life of the native Maasai tribes. Guests were also gifted with BFGoodrich coasters on arrival, hand-made by the locals. Funds received from the coasters and village entry fee were donated to the local school.
To close the 2nd day off, guests had sundowners in the bush with exquisite views of the Maasai National Reserve.
That evening, the guests enjoyed dinner at the camp and drinks around the bonfire, where the guests shared their experiences of the trip.
On the last day at the camp, to host their final game drive of the trip, guests were once again treated to a champagne breakfast in the bush.
After 3 days at the camp in the Masaai Mara, it was time for our guests to return to Nairobi for the trip home. Overall, guests loved their time out to Kenya for an experience of a lifetime in the bush.
At the same time as the Kenya trip was happening with Michelin SSA dealers from South Africa, Botswana, Zambia and Namibia, Ideology also hosted a group of international Michelin dealers in Cape Town, here is a link to that trip below:
Well done to the team for managing multiple trips simultaneously and once again special thanks to client for their continued support.