Ideology host international guests in Cape Town for an incentive travel competition for Michelin Dealers
Michelin hosted some international dealer guests from Africa and the Middle East in Cape Town from the 25th to the 29th of August 2023, for an incentive travel campaign.
In order to promote the dealers to participate in the campaign and receive this fantastic trip to the mother city, we created a promo video to detail the experience they were going to embark on. Here is that promo video:
The event started with attending a Dealer and Media event hosted by Michelin at the Festival of Motoring 2023 Media Day that was hosted on Thursday, 27 August 2023. To see more about this event, visit this link below:
The trip included a visit to Robben Island with Catamaran cruise, Table Mountain via the cable car, Red Bus Tour of the City, and a Zeitz Museum tour, as well dinners at the African-themed Restaurant Gold and an exclusive dinner at Jan's Innovation Studio, created by Michelin-starred South African chef, Jan Hendrik.
On the last day they also had an exclusive driving experience at the Johann Rupert private track, as well as a tour of the Franschhoek Motor Museum, with lunch to close off the trip at Terra Del Capo restaurant on the Rupert Farm, before heading back to the airport.
Here are some photos taken from the various experiences:
Jan's Innovation Studio -
City Tour Bus -
Table Mountain -
Restaurant Gold -
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Robben Island -
Franschhoek Motor Museum -
All-in-all an amazing trip which all guests thoroughly enjoyed, experiencing what the mother city has to offer. Well done to the team for managing this one and keeping our guests thoroughly taken care of. A big thanks as always to client for their continued support.
At the same time, we also had a team in Kenya, managing the local South African dealers who had won a trip to witness the Great Migration in the Maasai Mara. Here is the link to that trip: