Identity, Telephone Number Reputation and Call Treatment at Caller ID Reputation

Caller ID Reputation Provides Call Treatment Visibility for Client Numbers

Many people know Caller ID Reputation for its SaaS-based solution that provides visibility into what is happening when calls are placed with business telephon numbers registered with our service. This is based on our Device Cloud, which provides a snapshot of the user experience when consumers receive calls from our clients' telephone numbers. This is the "Per-Call Treatment" as referenced in the above image.

Caller ID Reputation Identifies Why Call Treatment is Occurring for Numbers

Not everyone realizes that Caller ID Reputation also provides insights into the why (e.g. why are calls treated as they are by analytics engines), which we also provide as part of the SaaS-based solution. We answer the "why?" question through data from our many partners, including information from some of the analytics providers themselves as well as honeypot information. This is reflected in the "Number Reputation" referenced in the above illustration.

Caller ID Reputation Continuously Monitors Telephone Number Metrics

As part of Caller ID Reputation's onboarding and KYC processes and procedures, we also address entity (businesses, governments, NGO) identity as indicated in the above illustration as "Business Identity". It's important to Know Your Customer (KYC), which as our head of regulatory compliance, Gerry Christensen puts it, include three important attributes: (1) Immutably Truths, (2) Assertions, and (3) Behaviors.

For purposes of monitoring regulatory compliance, communications optimization, and fraud identification, Caller ID Reputation continuously monitors telephone number reputation and treatment. We also monitor to persistently validate identity, verifying that clients are following necessary rules and regulations. We implicitly trust customers that register with Caller ID Reputation, but we also continuously verify that inherent trust is merited.

Caller ID Reputation SaaS-based Solution

Caller ID Reputation continuously monitors your caller IDs across all major carriers, call blocking apps, and aggregator APIs. No other monitoring service offers a wider array of data sources.

The aforementioned capabilities are all part of our core solution, allowing businesses to Register, Monitor, and as necessary, Remediate their telephone number reputation.

Caller ID Reputation Managed Services

While Caller ID Reputation provides the aforementioned core solutions on a SaaS basis, it also provides certain managed services. In addition to its Remediation managed service solution, we are planning to offer additional managed services in three key areas: (1) Compliance, (2) Protection, and (3) Optimization.

Compliance includes alerts to inform clients if/when non-compliance issues may be occurring so that they may take swift corrective action. Protection includes alerts and mitigation options should a client's assets, such telephone number and brand name, become abused by bad actors. Optimization solutions provide additional capabilities to help improve customer contact metrics.

We anticipate offering each of these managed services to our customers on a managed service basis with the requirement that a customer must be a core service customer (e.g. must subscribe to SaaS solution) to receive the additional capabilities.

More Information

For more information about compliance and protection, contact Gerry Christensen, Head of Partnerships and Regulator Compliance for Caller ID Reputation, and an expert in communications identity and trust.

In his current role, Gerry Christensen is responsible for regulatory compliance as an internal advisor to Caller ID Reputation? and its customers as well as externally in terms of policy-making, industry solutions and standards. In this capacity, Gerry relies on his knowledge of regulations regarding B2C communications engagement. This includes the Truth in Caller ID Act, the Telephone Consumer Protection Act of 1991, state "mini-TCPA" laws and statutes governing consumer contact, various Federal Communications Commission rules, and the Federal Trade Commission's Telemarketing Sales Rule (FTC TSR).

Christensen coined the term, "Bad Actor's Dilemma", which conveys the notion that unlawful callers often (1) don't self-identify and/or (2) commit brand impersonation (explicit or implied), when calling consumers. These rules are addressed explicitly in the FTC TSR (see 310.3 and 310.4) and implicitly in the Truth in Caller ID Act. Christensen has expertise in VoIP, messaging and other IP-based communications.

Gerry is also an expert in solutions necessary to identify unwanted robocalls as well as enabling wanted business calls. This includes authentication, organizational identity, and use of various important data resources such as the DNO, DNC and RND.Gerry is also an expert in technologies and solutions to facilitate accurate and consistent communications identity. This includes authentication and validation methods such as STIR/SHAKEN as well as various non-standard techniques.

His expertise also includes non-network/telephone number methods such as cryptographically identifiable means of verifying organizational identity. In total, Christensen's knowledge and skills make him uniquely qualified as an industry expert in establishing a trust framework for supporting wanted business communications.