Identity is Fundamental

Who do you think you are? Really!

Are you:

• A strategic relationship/alliance/partner manager?
• Somewhat like a mini-CEO, only with greater informal power?
• Someone who empowers others via the other-serving practice of self-obsolescence?

* A boundless and timeless creator of value?

• An uncompromising negotiator, who doesn't settle for mere win/win outcomes?
• Someone who is always leading high-trust, value-discovering discussions?
• Focused on both the creation (co-development) and the exchange (co-selling) of value?
• Someone who "calls for" trust via healthy confrontation, knowing that trust will come? And, knowing that confrontation differs from conflict.
• Focused on developing both the intangible qualitative aspects of relationship (e.g., trust) and the tangible quantitative business results (e.g., revenue)?
• An agent of change, in all its forms, including transformational change?
• Someone who embodies value, always and everywhere?
• More than an account manager, program manager or business development manager?
• Someone who is "self-authoring" (i.e., self-directed) in the development of their career?
• Someone who loves their work and does it very well?

Or perhaps all of the above? All 14 points!

The following illustration compares the role of SRM (strategic relationship manager) with similar traditional roles in business. It is more timeless, value-oriented (especially intangible forms) and infinite (goes wherever is needed to discover and create value), than any other job in the world. (Note: the Account Manager role is placed at the original [0, 0, 0] only for the purpose of comparison to other roles, not as any form of judgement.)

The following illustration complements the list at the beginning of this article.

SRMs are called to live a life of bliss. Are you willing?

This video describes more fully the role of a Strategic Relationship Manager.

I would love to hear from you ...

I empower SRMs via the clarification of personal identity. And, I help SRMs transform their strategic relationships (alliances, partnerships) via the refinement of purpose.