Identifying The Right Audience
Finding your target audience has never been easier online. Despite the recent changes with Apple’s IOS privacy updates, the tools that exist can still give you visibility into your target audiences that were not possible 20 years ago. When you target the wrong audience with your content or ads you get poor results. But let’s take a step back and analyze your current audience. Do you know who’s visiting your website? Do you know who’s opening your emails? Do you know who’s engaging with your social media pages? If so, that’s great news. This means you’ll be able to create Personas for each segment so that you can better model the data for your new Online Lead Generation campaigns. You can launch the best ads, with amazing offers, but if you get the audience wrong, the campaign will not produce successful outcomes. In this section we’ll go deep into the tools you can and should use to drill down into your target audience.
Now let’s move on to your user personas. User personas are the idealized prototypes for your customers – the fictional personas whose goals and characteristics are representative of a larger group of your users. Marketers will create these persona descriptions of target audiences in detail, including demographics, psychographics, behavior patterns, skills, goals and more. This deep dive into understanding the perspectives of your target audience is fundamental in creating the best possible user experience. User personas help your team determine who you are serving, what problems your customers are facing and why they need your service.
Some key points about why building your user personas can help you successfully identify and target the right customer for your product or service:?
Building empathy gives you a clearer perspective.
Building empathy is a core method of keeping the end-user's experience at the forefront of your process. Creating personas can give you insights into how your users think and feel. These invaluable insights can help you to “put yourself in their shoes” and essentially tailor-design your product or service to best meet their needs and/or solve their problems.
?User personas can help guide your decisions.
Shaping your overall strategy and then targeting your marketing tactics and user experience based on the user personas you’ve created can give your business that extra edge. Your customers want to feel understood and seen, and diving into the behaviors of your target audience can give you the direction you need to not only know who you are designing your product or service for, but to see your marketing from their perspective.?User personas allow for multiple viewpoints and seeing your business on a broader scale – really stepping outside your own head to see what others see.?
Creating a balanced approach for your business.
While user personas can help businesses determine how and why their customers need or want their products and services, it’s also essential that the needs and goals of the business itself be considered. User personas can help businesses create a proper balance between both the needs of the business and users to create a balanced approach. Keeping your goals in mind as well as the goals of your customers allows for an effective yet harmonious pathway to success. There are dozens of powerful tools you can use to identify the best audience for your Online Lead Generation campaigns.
Google Keyword Planner: It’s true that Keyword Planner helps you research keywords for your Search campaigns, but it will also give you a clearer picture on market demand for your products or services.?Google Keyword Planner is the window to the web. Google’s keyword tool is very popular as it accesses the largest search database– Google.
To start you will need to create a free Ads account to access all the results.
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This Google tool shows you:
●?????the volume of keyword searches
●?????how competitive those keywords are
●?????how keywords are related to each other You’ll also be able to
●?????limit your keyword searches to a language or geographical area
●?????limit searches to only those on mobile devices filter results by your chosen criteria
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