Identifying consumers' alcohol purchase decisions, spirits' halo from mixers and Pernod's non-alcoholics strategy - Global Drinks Intel Newsletter
Global Drinks Intel
Reporting on the latest developments and trends in the world's drinks industry, featuring analysis, commentary and data.
On Global Drinks Intel last week...
In order to satisfy consumer needs – and unlock growth for brand owners and retailers – it’s important to understand traveller behaviour at a deeper level and recognise the occasions for which they are purchasing alcohol.
Sales of mixers are booming globally. But, with growing competition from smaller independents and larger brand players alike, market leader Fever-Tree will need to work harder to retain its position in the year ahead – just like Schweppes before it.
On one of our recent sojourns to Paris this year, Global Drinks Intel met with Solène Marchand, Pernod Ricard’s head of marketing for non-alcoholics, to hear more about the brand owner’s recent moves in the zero-ABV spirits segment.
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While glass bottles remain the dominant packaging choice for beverage alcohol, the material’s high environmental footprint is under increasing scrutiny as alternatives grow in popularity.
CGA by NIQ’s ‘Japan Reach 2023’ survey paints a comprehensive picture of evolving consumption and spending habits in the country’s on-premise.
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