Identify, track and measure affiliate marketing activities

Recently we have had more Shopify merchants ask questions about #affiliate marketing analysis:

Eric, our user in the United States mentioned several requests that are quite popular among all affiliate marketing in eCommerce.

1. Identify traffic from affiliate networks, especially when hundreds or thousands of published links need to be identified in traffic analysis.
2. Combine affiliate marketing into the entire customer journey. So merchants increase the overall conversion rate with omnichannel marketing optimization.
3. Calculate the ROAS of Affiliate marketing.

Our solution

For existing affiliate links with UTM parameters

Attribuly already identifies affiliate networks via "utm_medium=affiliate" parameter. Our next step is to make the affiliate an independent channel in Attribuly.

For existing affiliate links without UTM parameters

This is the most common case. You may have many published links on YouTube, blogs, and social media.

We may need you to upload these links to Attribuly after downloading from your affiliate network. Or Attribuly retrieves the links via API. Some excellent software already supports API connection, such as our partner UpPromote .

For Future affiliate links

1. Attribuly generates a specific tracking id, and append it to your landing page URL. so all your future links will be identified, with only 1 time setting.
2. Or use API to retrieve new affiliate links regularly.

Retrieve commission, affiliate name, and other information

To calculate the ROAS and profit at the order level, Attribuly retrieves this information via API or postback.

What makes Attribuly different

Attribuly is a Shopify marketing analytics that analyzes the entire customer journey across channels. Measures the affiliate marketing performance among other marketing channels, and helps merchants make informed decisions on optimized budget allocation.

Supported networks and roadmap

We will start to work with UpPromote first, by March 2024. Then we will integrate with more networks, such as impact.com Goaffpro ShareASale, Owned by Awin and more.

Question?

Feel free to reach us or comment below if you have any requests related to affiliate marketing measurement. ??