Ideation and inspiration

Once upon a time..., marketers faced the challenge of proving their product's superiority over competitors. They knew bold claims wouldn't cut it, so they conducted extensive research, including product testing and competitive analysis. Armed with this valuable data, they compared their product to competitors, highlighting unique benefits.

They then organized events and demos for influencers, consumers, and the press, even creating videos to showcase the product. By simplifying the scale demos, they created a fun and engaging experience. To support claims, they created specific demos and used science-based tools, for influencer campaigns, point-of-sale materials, digital marketing, and e-commerce.

Seeking out new demo ideas from industry experts for all of the above, that resulted in science-backed innovations, proving the product's claim and/or superiority. Not to forget making them look - oh so good?;)?

This all lead to consumer confidence in investing in the best product available.

Meridol product efficacy proof in just 1,2,3...

As part of their new product launch, the Meridol mouthwash team wanted to present the product at a large conference, targeting dentists and researchers from the EU. They needed a tool to demo their claim that was physically engaging with the audience while educating them about the product's efficacy.

The team wanted ...Learn More

Thinking outside the box - Inspire New Ideas and Concepts

The cosmetic industry is constantly evolving and?innovating?to provide consumers with the best possible experience.

Creating?a truly immersive experience for consumers is one of the most exciting aspects of using sensory tools. Engaging consumers senses is an effective way to create an experience that sticks with them long after they leave the store. Leading to not only increased sales but also helping to build brand loyalty.?

As marketer, you know that making claims about your product’s?superiority?over competitors is crucial for success. However, simply making these claims is not enough. You need ... Read More

Tell us your truth - You'd like to prove

PRODUCT EDUCATION

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