Ideating & Scaling Your Business...@!

“If you don’t build your dream, someone else will hire you to help them build theirs.” – Dhirubhai Ambani, founder, Reliance Industries

A Successful Business is a Ferocious Effort Towards Growth! It is an out and out war towards your milestones, one step at at time. Baby Steps!

The entrepreneur is akin to an artist creating a chef-d'oeuvre (masterpiece) element by element. There are so many components in a business that have to be brought together to complete the circuit to be able to deliver products and services that actually yield into excellent results. The entrepreneur is the architect that brings it all together in synchronization keeping a goal in mind and in most cases that goal is Profits for the Service or Product.

I firmly believe that ideating is one of the pillars to scale a business - both in range of services or products & markets beyond boundaries that were originally conceived in vision.

Ideating is basically thinking out of the box. It is looking at what is and what can be or even what ought to be in terms of market reach. Ideating for example could look at offering premium services for a premium price or reducing the price and branding the product service to reach a mass market where volumes could be serviced rather than smaller numbers.

Ideating is the method though which the tablet, mobile, laptop, walkman, ebook and many others have evolved. Let us look at the problem proposition publishing a book maybe i.e. 5 years earlier. Step 1 - Physical Marketing, Designing and Printing, Delivery to Book Stores, Carrying Inventory, Damage Management & Finally The Time Period It took to deliver the product to each consumer.

Solution : ebook. Instant Publish. Digital Markting amongst Other Marketing Methods. Instant Delivery upon Payment. Instant Reach anywhere in the world. An ebook usually costs the consumer much less than the cost of a paperback. WOW!

Plus nothing to carry except a weightless file on your tablet, laptop, mobile or even a e-book reader.

Ideating could apply to almost every product or service available. The world is dynamic and consumer demands are changing rapidly therefore evolution is the name of the game. One tip to ideating is making or offering products and services that are in sync with the buzzwords of your time. Today some marketing buzzwords are 'Green, Zero Carbon, Minimalistic, Hi-Tech, Anti-Viral, High Immunity, Hand Made, Natural, Healthy, Herbal, Ayurvedic, etc.

Now tell me, are you Ideating as Yet?

"A plethora of solutions hides in plain sight within ideas that could take the world by storm or bring name, fame or the game to the one who can see them." Raj Sukheja

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Raj Sukheja is the CXO of Red Mammoth Ventures LLP., Mumbai and consults for?#business?and?#finance?for small to large company's worldwide. He is an?#author?#writer?#speaker?#mentor?calls himself?#evolutioncatalyst?#evocat?and is a?#thinktank?cum?#financialconsultant?offering?#consultingservices.

Disclaimer of Liability. The Author shall not carry any liability for any direct, indirect, incidental, special, exemplary or consequential damages arising in any way out of the use or distribution of this article as this article is a perspective of the Author and not to be deemed as any or specific advice to anyone from the Author.?

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