Ideating about combining Nvidia Holoscan for media and Livery Video

At a recent dinner party during IBC, I had one of those rare conversations that completely redefined how I think about the future of media technology. While catching up with an old contact that we worked with long time ago when he was innovation manager at large US broadcaster, we began discussing the potential of combining our live streaming technology with Nvidia Holoscan for media applications. At first, the idea seemed interesting but speculative. But as we continued brainstorming, I realized the scale of the opportunity—this combination could revolutionize how broadcasters deliver real-time enriched content, versioning, and interactivity at scale.

Livery's platform is already designed for large-scale, live interactive and versioned video streams. Its strength lies in its ability to offer different versions of the same live event, with real-time interactivity and personalization, through its AI connector that allows seamless integration with other advanced AI tools. Adding Nvidia Holoscan’s real-time AI processing and audio/video recognition capabilities into this setup opens an even bigger door to dynamic, real-time content enrichment. With Holoscan, automated content versioning and enhancement become not just possible but instantaneous, enabling broadcasters to enhance live streams with AI-driven features like upscaling or even adding augmented reality elements as events unfold.

This integration enables more than just an improved video experience. By combining Livery’s platform with Holoscan’s recognition capabilities, broadcasters can deliver hyper-relevant, personalized content based on real-time viewer interactions. For example, Holoscan’s AI could detect key moments in a broadcast, such as a crucial goal or emotional scene, and Livery’s platform can then deliver multiple versions of the event based on viewer preferences—whether that means providing alternative commentary, interactive polls, or customized ads.

Automated Gamification and Contextual Advertising

One of the most exciting aspects of this integration is the potential for automated gamification and contextual advertising. Using Holoscan’s real-time audio and video recognition, the platform can detect when significant moments happen—like a game-changing play or a talent show performance—and trigger Livery’s AI connector to insert real-time interactive features. These features could include instant voting, live predictions, or trivia games that engage the audience in ways traditional broadcasting cannot.

Additionally, contextual advertising becomes far more powerful when tied to real-time recognition. Advertisers can capitalize on the context of the event to serve highly relevant ads. Imagine a commercial for sports gear shown right after a key player scores a goal, or an in-stream shopping opportunity triggered during a talent show performance—this level of interactivity keeps viewers engaged and maximizes ad effectiveness.

Real-Time Content Segmentation and StreamSearch.Flow

The idea of real-time content segmentation is another key advantage that arises from this technological combination. While Livery’s AI connector already enables powerful segmentation, platforms like StreamSearch.Flow (an external tool that could be integrated) could further enhance the ability to instantly pinpoint and segment key moments during a broadcast. While StreamSearch.Flow is not a native Livery product, the ability to connect it through the Livery platform’s open AI integration expands the scope for broadcasters. This allows them to dynamically segment content and customize streams based on real-time data, rather than relying on post-event curation.

"While content segmentation itself isn't entirely new, StreamSearch.Flow stands out by offering broadcasters the capability to perform these tasks instantaneously during a broadcast," explains the Livery team. The flexibility to connect external AI tools like this allows Livery’s platform to remain adaptive and highly customizable, making it an ideal solution for broadcasters looking to deliver personalized, interactive, and multi-versioned live content.

Hyper-Relevant Content for Audience Engagement

Today’s audiences expect more than just passive consumption—they want experiences tailored to their preferences. By combining Livery’s platform with tools like Nvidia Holoscan and StreamSearch.Flow, broadcasters can deliver hyper-relevant, personalized content that adapts in real time to viewer behavior. Whether it’s real-time shopping integration, localized commentary, or interactive features like quizzes and polls, this combination provides broadcasters with the power to deeply engage audiences while unlocking new revenue streams through live commerce and contextual advertising.

The Future of Real-Time Content Customization

The opportunity presented by Livery’s AI-powered platform combined with Nvidia Holoscan’s real-time media recognition is transformative. Rather than producing static, one-size-fits-all broadcasts, media organizations can now deliver dynamically enriched content that evolves with audience interaction in real time. This combination makes it possible to automate content versioning, gamification, and contextual ads, allowing broadcasters to expand their reach, enhance engagement, and unlock new monetization channels.

With these AI-powered tools already available and easily integrable via Livery’s platform, the future of live broadcasting is no longer just about viewing—it’s about real-time interaction, adaptability, and creating personalized experiences. For broadcasters and streamers, the opportunity to lead in this space is here, and the time to act is now.