Ideas for What to Post on Social Media
Katie Harp
Marketing for businesses in the creator economy & the world of work ? Content Writing | LinkedIn | Pinterest
If you’re like me, you’re always trying to find new content ideas for your social media accounts. Social media is a very effective way to connect with your audience, grow your email list, and drive traffic back to your website. Here are some suggestions for what to post on social media.
Ideas for What to Post on Social Media
One of the most common challenges for businesses is having a constant stream of content ideas for their marketing and social media activities.
If you’re running a very small or one-person marketing department, it can be particularly difficult to keep up with, especially if you don’t have the time to do a lot of research. Here are a few ways you can get more consistent ideas for your social media strategy.
What is Your Strategy for Using Social Media in your Business?
There are a few different strategies you can use in social media marketing:
Ultimately, social media is just the top part of a sales funnel, and since you don’t own any of these social media sites, you will always want to be directing people back to your OWN website or encouraging them to sign up for your email list.
Do You Need to Be on Every Single Social Media Platform?
This is a question that many people wonder. Unless you have a large team, you probably don’t have enough hours in the day to be on every single platform every day (unless you repurpose content and posts from other platforms).
It’s best to focus your time and resources where they will make the most impact for your business and be where your audience is already hanging out.
For example, the audiences that hang out on Facebook, Twitter, Pinterest, Tiktok, Instagram, and other platforms are all different groups of people.
Consider your ideal client or customer. What is their gender, age group, and demographics? Do they prefer reading posts, watching videos, or listening to content?
Social Media Post Ideas for Different Platforms
Social media can be a great means of marketing your business IF you use the proper channels. Your ideal audience might not be on every single social media platform or website.
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Consider which social media platforms your target audience is most active on. If you don't know, spend some time doing research and find out what sites are popular with people in your industry or niche market.
If you’re looking for new content ideas for your social media profiles, ask yourself several questions:
You can often repurpose content among different platforms, BUT you will most likely need to customize the content for the particular platform.
For example, Instagram uses square post graphics while vertical images perform better on Pinterest. Youtube and Tiktok both have video content, but one is a horizontal video and one is vertical.
So you might have one idea for a particular post, but you’ll want to tailor it to the specific platform you’re posting on, i.e. taking your written blog post from your website and turning it into a long form video for Youtube, a short video for Tiktok, a square graphic for Instagram and Facebook, and a vertical graphic for Pinterest.
Remember: you DON’T have to be active on every single social media platform. Only choose the ones that make sense for your target audience.
What Should You Actually Post on Social Media?
Ok, let’s get to the good stuff!
Here are some ideas for content suggestions to post on social media:
Posting content on social media is a great way to keep your audience engaged and keep your business top-of-mind.
The content you post on social media should be inspiring, entertaining, or educational. OR all 3 if you want to go the extra mile. ;)
Student at ?stanbul Ticaret üniversitesi
2 年Love this
Digital Marketer | Veteran | Executive Assistant | Creative
2 年It would be great if these articles could be more industry specific. There are some industry, like entertainment where these ideas don't work. Just a thought.
Pinterest Marketing??for eCommerce ??Driving sustainable long-term traffic to online shops for an increase in visibility and a boost in sales??Done-for-you Pinterest services!
2 年Awesome content ideas, Katie! I like to find a powerful statement and give my thoughts on it??