Ideas for a successful post and win fans on Facebook

Although it is undeniable that a circumstantial event published on Facebook can generate success with global reach, the logic indicates that, under normal conditions, a post requires careful elaboration, to achieve the objective.

To get a post to capture the attention and generate reactions among the users of the social network, a series of elements that have to do with the attractiveness of the contents, adequate resources for interaction must be met.

Knowledge and experience show that there are guidelines that should be followed, if you want the posts to be read and shared and attract new followers to a fan page, as part of that process of attracting potential customers.

We must start, in any case, that being social networks a forum for meeting and communication between people, what corresponds to a company, however formal it is, is to give its fans a horizontal treatment, “of you to you, ”as if he were talking to a friend.

Consequently, it is a priority to be accessible to all and certain requirements must be met:

Quality content

The content of a post must be topical and quality, so that the user is interested, read and act. It must add value.

You have to be careful with the use of words and concepts that are included in a text because the advertisement too obvious is not only rejected by the consumer; also by the algorithms of Facebook.

In addition, no university thesis or speeches; Facebook has to be concise and precise, because it is proven that short texts work better than long texts, on the one hand, and because short text facilitates viewing on mobile devices.

Variety and opportunity

There is a long list of alternatives to attract the audience, such as messages, photos, tutorials, specialized articles, offers, etc., without falling into repetition and routine.

It is necessary to keep our Facebook page updated, to increase its presence and solidify the image on Facebook, but the contents must be varied and obey a prudent pace of publications that do not bundle or cause rejection.

Multimedia contents

On Facebook it is difficult for users to stop to read a gray text; but nobody goes unnoticed a good photograph or a well-crafted video Multimedia contents - photographs, infographics, graphics, and videos - are worth a thousand words.

Stimulate the debate

Posts should include initiatives to encourage debate, which is one of the peculiarities of Facebook that generate more audience. In that same sense, it is also important to use surveys, open questions, and consultations with the support of third parties, to obtain the criteria of the consumers, in order to support future decision making.

Optimize the links

The links must be intuitive, optimized, from photos, titles, and attractive texts, to expand and refine the contents and for fans to share them and generate more engagement.

Take advantage of the stories

Since 2016, when the Stories format first appeared on Instagram and then extended to Facebook in 2017, sharing through Stories has surpassed the creation of traditional news and content on the wall.

The fact that they appear at the top, above the news, and their ephemeral nature, make people want to see them to "not miss" and, in addition, consumes little time.

It's a great way to communicate with your followers ... take advantage of them!

Analyze the results

The results that are perceived when applying the mentioned advice are important, but it is more important to analyze the results of the actions taken, to define the successes and the mistakes made and, with it, to improve the next publications.

These ideas, combined with small sporadic investments in paid ads or "boost" of a particular post, can help you reach a much larger audience in this social network.