Idea's for successful Business

A luxury watchmaker was struggling to sell one of their high-end models. Desperate, they hired a prestigious consulting firm, which delivered a hefty 200-page report filled with detailed, data-driven strategies. The company rejected the report. They just doubled the price of the watch and made a beautiful marketing campaign. Suddenly, sales soared. ?You would wonder Why? Because the higher price tag made the watch appear more exclusive and desirable. ?One must realise that the perceived value often outweighs actual value. This explains why people gladly pay 100 Rupees for a burger that costs only 10 Rupees to produce. The power of presentation and context can elevate an ordinary product into something special.

As in life , in business too the psychology matters more than many other logics. Great leaders get this. Take Apple, for instance. Under Steve Jobs leadership, Apple didn't just sell gadgets; they sold a vision of creative coolness. Owning an Apple product meant you were part of an elite group of innovators and free-thinkers. Despite the high cost and sometimes impracticality of their products, the emotional appeal made them irresistible.

If you aspire to succeed in business, don't just focus on the data and numbers. Invest time in knowing your customers – delve into their hearts , minds and emotions . As the saying goes, people may forget what you said or did, but they will always remember how you made them feel.?

So, get out there, observe, listen, share stories, create experiences that resonate emotionally and most importantly enjoy the process. Success will follow.

Stay Curious and always be open to new learnings!