Ideas to Master Event Promotion on Instagram

Want to spread the word about your event? Start early and use Instagram for maximum promotional impact. With the extensive options available, you can craft a successful event promotion campaign.

Below are some ideas on how to make the most of Instagram's top features!

Use Hashtags: Hashtags help reach a wider audience and get more reach.?

Idea 1: Create a catchy unique event hashtag & event page

Idea 2: Run a contest or sponsor giveaway?

Idea 3: Geotag your posts to promote to the local community

Post Stories: Fantastic way to showcase spontaneous content.?

Idea 1: Sneak peek of your event’s showstopper

Idea 2: Post behind the scenes & pre-event progress footage

Idea 3: Promote sponsored content with stickers and polls??

Leverage Influencer Marketing:?It is incredibly effective for brand awareness & building

Idea 1: Partner with influencers to reach untapped potential attendees

Idea 2: Conduct an Instagram takeover with your speakers or artist

Idea 3: Why not collaborate with your sponsor ?

Go LIVE with Instagram Live:?Livestreams have gone mainstream - don't be left behind!

Idea 1 : Go Live with impromptu interviews with your event team

Idea 2 : Do an Ask-me-anything (AMA)

Idea 3 : Create FOMO leading up to event day

Upload on IGTV:?Create evergreen, on-demand video

Idea 1:?Record reaction videos of performances or launches

Idea 2: Compile highlights of your event

Idea 3: Upload teasers of thought leadership content

Instagram Shopping:?

Idea 1: Instagram allows you to sell event tickets through its ticketing feature

Idea 2: Share photos of event merchandise that users can directly purchase.

Idea 3: Sell your sponsor’s goodies or offers

Instagram Ads:?With over 1 billion monthly active users Ads can be powerful and profitable

Idea 1: Target niche group of users based on interests, age or past behaviour

Idea 2: Leverage photos with bold colors to create tailored messaging

Idea 3: Use carousel ads for story telling that fuel anticipation

Instagram Creator Studio: An all-in-one dashboard on desktop

Idea 1: Schedule your content ahead of time to avoid the last minute rush.?

Idea 2: Track each post’s performance with the ‘Insights’ dashboard.?

Idea 3: Get detailed audience insights

Event promotion on Instagram?can help increase awareness, drive attendance, and generate buzz around your event. Use all of its features to promote your event.