THE IDEAS LAB

THE IDEAS LAB

AN IDEA GENERATING PLATFORM

‘Money never starts an idea – it is the idea that starts the money’

-W J Cameron

Life becomes exciting when we get a new idea. It immediately changes our thinking pattern and makes us imagine ways & means to convert the idea to reality.

Same is true for Business. Businesses are, for all practical purposes, a hotbed of ideas. Innovative Companies have, therefore, distinctly changed the world that we live in.

These are exciting times for India, especially in 2021, when Innovation has got a shot in the arm by the Govt. of India.

The Idea Factory is a Strategy Training & Consulting Start-up, that offers Innovative Ideas & Strategic Solutions to Organizations, thereby enabling their exponential growth.

Starting 2020, The Idea Factory, in association with Executive Leadership Coach – Mr. Kaushik Chatterjee, has been actively engaging with Corporates (incl. MSME’s & Startups), and assisting them in bringing greater focus to innovation, and their successful implementation

In recent months, we have successfully conducted several Panel Discussions, titled ‘The Power of Ideas to Propel Business Growth’, that brought interesting ideas to the fore.

Some of the ideas are summarized below.

·       While Companies are quite innovative to succeed in the market, there is , indeed, a lot of opportunities for continuous ideation

·       Companies are mostly reactive to the needs of the market; Seldom proactive thoughts find their way into the market

·       The accelerated leap of the Digital Model during the pandemic, has bridged the gap between large organizations and tech. driven Startups.

·       There are great opportunities to build Innovation Frameworks, that work on a continuous supply of ideas from (within & outside) the Companies

·       These are exciting times for Startups & MSME’s to Experiment with new Products & Services in the market.

Our Panelists included Senior Personnel from reputed MNC’s like Volvo Eicher, Vodafone India, Nestle, Voltas Beko and smaller organizations like Pudge Technologies, SterlingCheck, as well  as Startup Incubators like Startup Chaupal.

Starting 2021, Indian Businesses are still grappling with the post Pandemic recovery cycle, and looking for smarter ways to win the hearts of their Customers (all over again).                                                                 

Towards that, we realized the need to DELVE DEEPER into the Innovation Cycle, and evolve interesting Ideas for Businesses in India.

After some thoughts, the concept of ‘THE IDEAS LAB’ is born

Here are some highlights of the Proposed Program

1.    THE PROGRAM

‘THE IDEAS LAB’ is, a unique service of The Idea Factory, where we interact with a Participant and build a 3-5 IDEAS LIST in a short span of time.

The time duration of the Program can vary from 45 mins to 6 hrs, depending upon the Customized Requirements of the Customer.

2.    THE FRAMEWORK

The Program follows a simplified version of the reputed INVENTION CYCLE, as per Teena Seelig Framework.

IMAGINATION – CREATIVITY – INNOVATION - ENTREPRENEURSHIP

3.    THE APPROACH

The Program follows the following 5 Step Approach

Pre Read

·       An Initial Analysis of the Public Information of the Company (Website, Market Information, Industry Trends, Corporate Presentation, Product Information etc.)

5 Steps

1.     An intensive interaction with a Participant (preferably a CXO of a Company) to discuss the immediate challenges/pain points of the Company, at large.

2.     Identification of 1-2 Problems to be addressed in the session

3.     A Freewheeling Ideation to evolve new solutions for the Problem(s) shortlisted

4.     An agreement on the Shortlisted Ideas

5.     Mapping of the Shortlisted Ideas in the Tina Seelig Framework

 4.    THE FINAL OUTCOME

As already mentioned above, the Final Outcome of the Program is to build a list of 3-5 -IDEAS, in a short span of time.

Time Duration:

Module 1 - 45 mins (Discovery Session)

Module 2 - 3- 6 Hrs ( Customized Program)

The 3-5 IDEAS List should be taken forward, for successful implementation

5.    PARTICIPANTS

The Participants in the Program can be any of the following Senior Personnel in the Company

• CXOs
• Business Heads
• Functional Heads
• Strategy Professionals

6.    COMPANY SIZE

‘THE IDEAS LAB’ Program is meant for Organizations of all sizes

• Large MNC’s
• Indian Business Houses
• MSME’s
• Startups

7.    TAKEAWAYS

The Clear takeaways of the Program may be as follows

• An Outsider’s Perspective of the Business Challenges, and possible solutions
• ·A focused approach on Challenge – Solution Framework
• ·An agreed IDEAS Bank/List
• ·A THOUGHT LEADERSHIP INITIATIVE

 8. FREQUENCY

Initially, the Program will be organized, once a month

Frequency may increase, based on the RESPONSE from the market.

9.    FEES

The Program Fees are proposed as follows

Module 1 - Discovery Session - FREE

Module 2 - Customized Program - As per the Scope of the Program

10. CONCEPT VIDEO

A CONCEPT VIDEO accompanies this Article. 

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Abir Mozoomdar is a BE (Elec) from Jadavpur University & PGDBA/CFA from IBS, Kolkata.

Abir has a rich Corporate experience of 15 yrs as a Strategy Planning Professional in reputed MNC’s like E&Y, Volvo India, Bharti Airtel & Tata Teleservices, before starting on his own.

Today, as a Self Employed Professional, Abir is a Trainer/Consultant & a Business Author, as well.

Abir has ventured into entrepreneurship with his two Knowledge Ventures - The Idea Factory & The Learning Hall.

Abir’s flagship Venture, The Idea Factory, is a Strategy Training & Consulting Startup, that offers Innovative Ideas & Strategic Solutions to Corporates, MSME’s & Startups. The Idea Factory Is slowly making its presence felt, as a Think Tank, and as a Vehicle of Change, in Corporate corridors of India.

Abir’s first Book ‘Thought Leadership in India’ analyses the Economic & Business landscape of India, & offers Structural Reforms in the long/medium term.

Abir’s initiatives of Entrepreneurship and Business Writing, has started THOUGHT LEADERSHIP MOVEMENT, a Worldwide Knowledge Revolution from India

For more details, please write to us at [email protected]

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Mr. Koushik Chatterjee is a certified Executive Coach from the Academy for Coaches and Intelligent Leadership Coach from John Mattone's. As a Member of the ICF, he endeavors to help more professionals experience coaching and change.

He also coaches SMEs to accelerate marketing, business development, and sales outcome.

He's a certified trainer in B2B complex sales and helps sales pros to uncover value for their clients, master compelling conversations, and achieve measurable improvement in sales performance. He specializes in sales prospecting, consultative selling, account management, sales productivity, and sales coaching.

He's equipped and trained to promote and deliver services live, virtual, or online. He enjoys speaking and moderating sessions on sales, digital and productivity,

Koushik had been a business leader with experience in managing organizations, leading businesses, and launching start-ups in IT, Tech Services, and Executive Development. He's worked in 7 roles over 2 decades, with 1 brand. Since most of his projects were in start-up mode, he gained a significant aptitude for thinking and building end-to-end businesses.

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