Ideas For Days: What to Write About on LinkedIn
Ilise Benun
Business Coach & Mentor for Designers, Copywriters & Creative Pros. Let me help you get better clients with bigger budgets.
What’s inside this issue: How to avoid content idea panic | Why your content shouldn’t start with what you know | My three favorite places to get content ideas | Simple 3-step LinkedIn post formula | The true purpose of content
When it comes to creating high-quality content for LinkedIn, a lot of people get stuck in the idea phase.
Is that you? Do you panic, thinking:
“OMG OMG OMG, what will I ever write about? Why would anyone care about what I say?”
But here’s the thing…?
It isn’t about what you know, or whether people will care about what you have to say.
Your LinkedIn content ideas should focus on one thing:
What you want to be known for.
If you start with “what do I have to offer”??
You’ll end up wracking your brain for ideas that may or may not connect with your prospects…
And that is a lot less likely to help you land the clients and gigs that you want.
But if your content focuses on what you want to be known for, you’ll begin to build credibility in the right direction.
People who need the services that you want to be known for will think of you when they’re in their time of need.
And that is the whole purpose of creating regular content here on LinkedIn. To stay top of mind for those people.
Watch as I explain in this short video:
So, keeping in mind what you want to be known for, now you can start to look for content ideas.
Here are three of my favorite places to get content ideas for LinkedIn (and beyond):
1. Answer questions.
I like to say that questions are the answer to everything. That’s why simply answering questions your prospects ask is one of the easiest ways to create content that attracts the right clients.
How do you find the questions your prospects are asking?
Most important is to keep a list of any questions that clients or people in your network ask you. Also, watch the comment sections in LinkedIn posts and YouTube channels… check Slack channels, Reddit threads, Facebook groups or other forums where your prospects hang out.
Just make sure that the questions you answer are about the thing you most want to be known for.
2. Solve problems.
Aim to solve your prospects’ problems or pain points in your posts.?
The point of creating content isn’t to build a large following or even get lots of comments and “engagement.” The point is to help the people you’ve invited into your network to know, like, and trust you, so they’ll remember you in their time of need.
One of the best ways to do that is to share content that solves their problems, or addresses their pain points.
Not sure what your potential clients’ pain points are? Here’s a short guide to help you find them.?
And remember: always solve problems related to what you want to be known for.
3. Share what you’re learning.?
Again, keeping in mind what you want to be known for, share what you’re learning.?
I love this option, because people often assume they need to be an expert or know everything about a topic to share about it, but that’s just not true.
Sharing what you’re learning shows prospects that you’re curious, that you’re staying on top of ideas and trends, and that you’re willing to learn and grow.
So, what are you reading or listening to? What new ideas have you come across? Share them here on LinkedIn, as well as on your blog, in your newsletter, or in emails to your list. You can always add your own take to make it your own.
(BTW You’re welcome to share -- with credit, of course -- anything you learn in this newsletter!)
And just in case you tend to assume, “Oh, I’m sure they already know about that”...?
Remember that people like to be reminded of what they already know. Don't you too?
Coming up with high-quality content for LinkedIn doesn’t have to be complicated.
You could create a post today by following these simple steps:
1. Identify what you want to be known for.
It’s ok if you don’t know, exactly. Pick something and focus on that. It can always change! (If you know what you want to be known for, share in the comments!)
2. Pick one aspect to focus on.
Find a question you can answer, a problem you can solve, or simply share a passage in a book you’ve read recently. Keep it short and helpful.
3. Put it out there, as imperfect as it is.
The harsh reality is that people aren’t really paying attention to what you say on LinkedIn. So just write the post… and post it! Over time, as you build up momentum and consistency, your connections will take notice and reach out in their time of need. That’s what I call “content magic!”
In this short video, I explain the true purpose of content marketing, and why it doesn’t matter one whit if no one comments on your posts!
Delve deeper into who your clients might be with this fantastic article from Marleen Martinez, on the Marketing Mentor Blog: Craft Top Notch Client Marketing Personas with AI – for Free!
NEW! Find Clients with AI Coaching Call
Did you know AI can shortcut your marketing process by finding actual clients for you??
If you want my help figuring out exactly how, book a one-on-one AI Client-Finding Coaching Call with me here.
Until Next Month ...
What do you want to be known for? Share in the comments!
Ilise Benun, Your Marketing Mentor – Marketing-mentor.com
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2 个月Hi Ilise Benun, great info just when I needed it as I get ready to restart my newsletter. Not to show what or how much you know, but what you want to be known for and to solve problems -- great words of wisdom. Thanks!
Professional Coach, Creator and Host of Tracking Yes Podcast. I partner with you to access your courage, embody your curious nature and confidently share your magic with the world.
2 个月Love this reminder, and thanks for lighting a fire Ilise Benun! Just get somethin' posted!
Remote Admin / Virtual Assistant Work for Coaches and Entrepreneurs | Free your time up with Customer Support & Content Creation | Intuitive VA with background in Healing and Tarot
3 个月I'm glad this came up in my feed. I've been writing a post this morning and this has given me the push to put it up. Thanks Ilise!
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3 个月So spot on for posting about we want to be known for. I write a blog on "moving forward". One comment to my blog has been my ability to make self care not so clinical and theory based. This is exactly what I want you be known for.. Great advice given Ilise.
I help businesses turn persuasive words into profit. | Premium Copywriter | SEO Copywriting | Word Swordsmith Extraordinaire
3 个月Funny, yesterday I posted about a kitten that walked in and just straight up went to sleep on top of my keyboard. The only "work-related" aspect was that I needed to get work done but the littlle critter was taking a real good snooze fest on my laptop. The post got some decent engagement (relatively) and it made me think that there's also space to be more human from time to time. Of course, your content marketing has to be human and never devoided of it, but perhaps doing stuff just for fun is also allowed in a good measure.