The Ideal UX Process: UX Strategy vs. UX Design
The role of user experience (UX) designers continues to broaden and encompass more responsibilities. There is often, therefore, a pressing need for UX strategies that provide well-defined goals, a logical roadmap, and helpful guidelines.?So what comprises the ideal UX strategy? And how do the stages of UX strategy and UX design compare? First, let's take a brief look at how a typical UX process works and how strategy and design deliver a great final product.?
What is the UX Process??
The UX process is a collection of stages that any product, software, service, website, or app has to be ready and optimized for the end-user. The process can encompass everything from interface design to usability testing and can take weeks to a couple of years.?Often the UX process will flow from one stage to another, e.g., from Research to Strategy to Design to Testing. Each step will help create, measure, and refine the user experience to ensure it is standard.?
What is UX Design??
UX design is when the design team creates software, products, or services that provide users with a great experience. The design team aims to create something relevant and necessary that stands above their competitors' designs. UX design will consider many aspects, including branding, function, usability, integration, and, most obviously, design.?
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What is UX Strategy??
A UX strategy is a plan that sets how the UX team intends to refine and tailor the user's experience to ensure a satisfying outcome in line with the company's overall goals and objectives.?UX strategy will usually occur after the research for the product, service, website, app, or software has been completed, but the designs have been built. The difference between UX design and UX strategy is their time during the UX process, personnel, and objectives. The design stage becomes easier when you have a detailed and well-planned UX strategy.
When creating a UX strategy, team members will brainstorm, produce customer journey maps, develop wireframes, high-fidelity mockups, and conceptualize the user flow. A successful UX strategy will be the result of a combination of Human Elements (stakeholders, developers, engineers, and designers), Informational Elements (data, customer feedback, user interviews, and competitor research), and Desired Outcomes (design criteria, features, success metrics, and functionality).
What UX tools can you use to define UX Strategy??
Once you have an idea of how you want to pursue your UX strategy, you have to decide which tools you need to accomplish your tasks. Here is a list of the most common UX tools that can all be used to define a business-facing UX strategy:?
Get in touch with our UX experts to learn more about crafting the ideal UX process and how UX works at Radiant.?
Article by: Monika Sisodiya?
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Freelancer, fond of web design
2 年Useful Information! This article https://gapsystudio.com/blog/ux-strategy/ also lists the main elements of a UX strategy and who needs to develop a UX strategy.