The Ideal TikTok Video Length ?

Hey?there,

December already? That's (almost) a wrap on Q4! ??

In this month's newsletter, I'm covering:

?? Why TikTok is pushing for longer videos

?? My pick for viral TikTok creator of the month

?? Major marketing headlines you may have missed

? And more!

Is It Just Me or Are TikToks Getting Longer? ??

Bite-sized, binge-worthy videos are TikTok's trademark.

But a?new report?signals that the app is pushing for longer-form content.

TikTok is apparently telling top creators to start making videos more than a minute long. This push comes from new data and trends according to the app:

“. . . Users are now spending half their time on the app watching content that’s longer than a minute. Creators who post videos longer than a minute have 5x the growth rate in followers of those who post only short videos.”

These stats speak for themselves. TikTok has teased long-form videos before but historically, viewers haven't been into it. Not anymore!

What does this mean, though? A few quick takeaways to consider: ??

• There's massive potential ad revenue on the table for TikTok.?Granted they can crack the code of long-form content. Right now, the app can't run mid-roll ads on 30-second videos.
• Bite-sized video is still what TikTok does best.?That said, I?am?seeing a rise in longer-form Spark Ads. When in doubt, test different video lengths to see what works best for your brand.
• No matter how long your content is, hooks are still make-or-break.?Most TikTok engagements happen within the first few seconds of a video. Immediate entertainment value is key to grabbing viewers' attention.

Check out the full article?here!

TikTok Can't Get Enough of These Viral Sweaters ??

Photo Credit: @kaysvrgs

Going viral once is great.?But multiple times? Hey, even better!

Old Navy has hit the TikTok jackpot with their new matching couples sweaters.

Check out?this post?from TikToker?@kaysvrgs?that earned a whopping 2.7 million views and 340,000+ likes.?The short (but sweet!) clip of Kay and her boyfriend showing off their fits had commenters raving:

• ?Driving my car at full speed into an Old Navy now???????
• They're sold out???
• I just ran to Old Navy and bought these
• I bought them and a coordinating one for our dog, I am easily influenced lol

What I Love ??

• The video proves the impact creators have on in-store purchases.?Commenters noted that the sweaters sold out at some locations after going viral. This highlights how digital awareness translates into retail traffic.
• The video proves the power of UGC.?Shoppers turn to social media to see what products look like on real people. This video does the job seamlessly!
• These sweaters actually went viral more than once.?Multiple posts mean multiple touchpoints to nudge someone toward a purchase.

Watch the full video here! ??

Snack-Sized Social News???

?Social news moves fast! Here are a few headlines to keep you in the loop:

• Instagram's "My Week"?teases new Stories that stay live for 7 days. ??
• TikTok expands further into entertainment with?"Artist" accounts. ??
• Meta is ending cross-messaging?between Facebook and Instagram. ??
• Good news!?Digital ad revenue is rebounding?faster than expected. ??
• TikTok’s new?“What’s Next?”?report digs into top trends going into 2024. ??

Want more social news??Subscribe to?The Social Crumb?and get bite-sized social news delivered to your inbox bi-weekly.

Fact: 92% of TikTokers have bought (or plan to buy) items seen on the app.

Retail brands are scrambling to align digital awareness and in-store sales.

And that's exactly where influencer activations can bridge the gap to boost?both.

Our latest e-book is packed with tips to grow your word-of-mouth, increase sell-through and delight retail partners with influencer activations at scale.

Download to Learn:

• The playbook of actual brands seeing results with retail activations
• Tried-and-true tactics for earning in-store content at scale
• Why influencers are integral to retail launch success

Get My Free Copy ??

P.S. - Gearing up for a Q1 product launch??Click here?to learn how our platform can power your retail presence with 100s of in-store influencer posts.

ICYMI ??

Check out these resources from Stratosphere that you might have missed:

• How Beauty Brands Use Influencer Software to Lift Customer Retention
• Influencer Retail Support: Examples of In-Store Activations Done Right

?I'll be back next month with more tips to enhance your digital marketing strategy!

Best,