The Ideal Match: Are You Effectively Showcasing Your Value?
Kayla Lewis
??Executive Search Manager | Sourcing and Placing Premier Talent – Direct Hire | Accelerate Your Business with Top Leaders in Sales, Marketing, Operations, HR, Project Management, and the C-Suite: [email protected]??
With nearly a decade in recruiting, one thing remains true: the best hiring outcomes happen when both companies and candidates articulate their value clearly. Yet, too often, opportunities are missed because one or both sides fail to communicate what truly sets them—or the role—apart.
Whether you're hiring or job searching, your social media, website, job descriptions, and overall communication should consistently convey your unique value proposition. Your message should be compelling, transparent, and aligned with what you genuinely offer.
Employers: Are You Effectively Positioning Your Opportunities?
Top candidates have options. Are you ensuring they see why they should choose you? Consider these key areas:
Engaging Job Descriptions: Go beyond a list of duties. Showcase what makes the role exciting—career growth, leadership opportunities, company culture, or impactful work. Help candidates envision their future with you.
Authentic Digital Presence: Candidates will research your company before applying or reaching out. Does your website and social media accurately reflect your mission, values, and work environment? Sharing employee testimonials, career paths, and workplace culture can set you apart.
Transparent & Meaningful Communication: Clarity builds trust. Be upfront about salary ranges, role expectations, challenges, and long-term potential. Honesty fosters stronger candidate engagement and reduces misalignment.
Candidates: Are You Clearly Demonstrating Your Value?
Employers and recruiters will look you up before reaching out or making a hiring decision. If your resume, LinkedIn, or interview responses don’t reflect your strengths effectively, you may be missing out on ideal opportunities.
Compelling Online Presence: Hiring managers and recruiters will research you. Ensure your LinkedIn profile and other platforms highlight your key achievements, expertise, and career progression.
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Tailored Applications: Generic resumes and cover letters won’t stand out. Customize your materials to align with the role and showcase how your experience directly connects to the employer’s needs.
Asking Insightful Questions: Move beyond “What does a typical day look like?” Dig deeper! Ask about leadership philosophy, team dynamics, challenges, and opportunities for professional growth to ensure the role aligns with your goals.
The Key to a Successful Match: Uncovering the Unspoken
The strongest hiring decisions happen when both sides ask meaningful questions that go beyond surface-level details. What leadership style do you thrive under? How does the company navigate industry challenges? What defines success in this role beyond the job description?
A great hire is a mutual investment. Both sides must actively engage in the process to ensure the best fit.
Whether you're hiring or job hunting, take a moment to ask: Are you truly showcasing your value?
What’s one area you can refine today to ensure the right people recognize what makes you stand out?
Candidates and employers: Need help refining your outreach or making a strong first impression? Let me advocate for you and bridge the gaps.
CLIENT SUCCESS & ONBOARDING LEADER | SAAS | HEALTH TECH Helping Teams Optimize Adoption, Retention & Engagement
1 个月Great insights, Kayla! One opportunity I see is employees using storytelling to highlight how they simplify complex challenges and maintain a positive attitude. It helps make their value clear and relatable. What’s the most common value-messaging mistake you encounter?