The ideal marketing kickoff
Sketch by Tracee Aliotti

The ideal marketing kickoff

Tracee Aliotti Tracee Aliotti

Tracee Aliotti

Executive Marketing Leader | Brand Strategist & Storyteller | Inbound & Lead Generation Strategist

发布日期: 2021年5月21日
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The image shows one example of a not ideal marketing kickoff and one of an ideal marketing kickoff. In the not ideal marketing kickoff, three people are holding a marketing kickoff meeting. The non-marketer is telling the two marketers, "We need a brochure, petting, zoo, and Super Bowl commercial." The marketers look concerned and anxious. One of them is thinking "S.O.S." In the ideal marketing kickoff example, the same three people are sitting at a table. The non-marketer says, "We're developing new resources with the objective of building thought authority around these trending topics: X, Y, Z. Our goal is to maximize engagement and achieve $X revenue by X date. We have some ideas, but would like your expertise regarding the ideal marketing to support our goals." The two marketers react with smiles and have lightbulbs above their heads to indicate they have ideas they are ready to share.

I drew this many years ago after being asked to document what an ideal "marketing kickoff" should look like. It's a bit silly, but the deal is this—marketers thrive on outcomes. Give your marketing team a vision, an endgame, a destination where you want to be and let them use their skills and expertise to help get you there. Unleash the talents of your marketing team with kickoffs that sound more like this: "This is what we want to accomplish . . . how do you suggest we market to achieve that?"

Success ≠ tasks completed. Success = results achieved.

Liliana Dias

Marketing Manager at Full Throttle Falato Leads - I am hosting a live monthly roundtable every first Wednesday at 11am EST to trade tips and tricks on how to build effective revenue strategies.

4 天前

Tracee, thanks for sharing! I am hosting a live monthly roundtable every first Wednesday at 11am EST to trade tips and tricks on how to build effective revenue strategies. I would love to have you be one of my special guests! We will review topics such as: -LinkedIn Automation: Using Groups and Events as anchors -Email Automation: How to safely send thousands of emails and what the new Google and Yahoo mail limitations mean -How to use thought leadership and MasterMind events to drive top-of-funnel -Content Creation: What drives meetings to be booked, how to use ChatGPT and Gemini effectively Please join us by using this link to register: https://www.eventbrite.com/e/monthly-roundtablemastermind-revenue-generation-tips-and-tactics-tickets-1236618492199

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Faith Falato

Account Executive at Full Throttle Falato Leads - We can safely send over 20,000 emails and 9,000 LinkedIn Inmails per month for lead generation

8 个月

Tracee, thanks for sharing!

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