Ideal Customers vs Heroes
Robb Luther
Ask me how Hero Mission Strategy can Supercharge Your Content Strategy! | ???? Growth Strategist
"To change ourselves effectively, we first had to change our perceptions.” ― Stephen R. Covey
It's interesting. The more Hero, Mission, Story building workshops I do, the more I appreciate the power of perspective.
In the past, I have often compared Ideal Customer Profiles to Heroes. The more I talk to business owners, marketers, and even end users, the more I am starting to see the difference.
Your ideal customers are those who are a good fit for doing business with you. They are the ones who have BANT. Budget, Authority, Need, Timing. They are good customers. Good clients.
Your Heroes are your Great Customers. Great clients. They are the ones who trust you. Want to grow with you. Appreciate value in addition to price. Love what your brand stands for.
They are your partners.
We should focus our business efforts on relationships with our heroes. From marketing and sales to service and product development, if we grow in a way that helps our heroes grow, they will come. So will our ideal customers.
Talking and working directly to help our heroes succeed does not mean that our ideal customers are not watching and listening as well.