Idea Validation: The #1 Key to Ensure Your Success as an Entrepreneur

Do you know how to guess strategically??

Yeah, us neither.?

Guessing might work when we’re playing kid games, but it’s no strategy for building a business.?

If you haven’t validated your business idea, offers, or understanding of what your target market *really* wants, then guessing is what you’re doing, and we’ll hazard a guess (see what we did there?!) that you won’t get very far very fast.

Validating means ensuring that you KNOW your business idea is wanted and fills a true need, that your offers solve the problems your target market has, and that your understanding of your target market’s true desires is on point. Working from a place of knowing gives you the power to go deep into each area and deliver amazing value to your audience and your clients over and over again.?

So, how do you do this??

You start talking with your target market one person at a time - real people in real life - and you come from a place of service, a place of truly wanting to understand what they believe and why, and what they want and why. The more conversations you can have with people who would be your ideal clients, the more you’ll gain the insights needed to develop something people like them will buy. It’s that simple.?

There’s no magic formula, silver bullet, secret sauce, or anything other than getting into conversations with the people you want to serve. This isn’t a one-and-done process either! If you’re brand new to entrepreneurship, this might seem daunting, but that’s simply because you may not have much experience with it. As seasoned entrepreneurs, we can assure you that this is the most critical piece to your success, and it’s something that we do and will continue to do as long as we plan to be in business.

Times change, people change, circumstances change, the world changes and all of that and more affect the way people will receive your messaging, your content, and your offers. By validating, you have the power to ensure that what you say, do, and offer is what people want - why would you ever stop?

Want to learn more? Join us on Tuesday, August 30th at noon Pacific / 3 pm Eastern for Live Learning where we’ll dive deep into The Power of Validation.

We’ll be live here: Click Here to Join Us.