Create Value.

The most important step in business planning is finding out who your customers are, what their needs are, and why they want to buy from you.

As your market takes a challenging turn; currency deregulation, inflation, scarcity, etc,. what should be your GOAL? What should be your FOCUS? 

What will keep you in business is your innovative response to the question: What value add can I introduce to delivering my products or services without increasing cost to customer?

I hope this generates ideas to keep on keeping on with profits!