The Idea That Everyone Said Was “Crazy”
The story of how we produced in 2 weeks a special live 10 hours TV program with the purpose to get food to help families affected due to a strong flood in my hometown.
It was July 2014, and over the course of those days, my high school, Colegio del Uruguay, was about to celebrate the 165th anniversary of the institution. I was living in Buenos Aires, Argentina, 200 miles from the city of my childhood, Concepción del Uruguay. I had been talking with my friend Julian about making a special event for the anniversary, when my mom called me to tell me the news. A strong flood had started in the city due to the long rains. The river had started to rise, which affected more than 400 families. When we heard about it, I met again with my friend, and we thought of different ideas to help for the sake of the families. Both Julian and I were media producers, so after hours and hours of thinking, we designed a humanitarian project which consisted of a special live TV program with the purpose to get food and clothes to help the families. We called it “ Por una Herencia,” meaning “For an Inheritance” in English. The families needed help as soon as possible, and we only had two weeks in our schedule to make it. We knew we had a huge challenge ahead, but we thought that we could do it...
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