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Press Release
IDC research highlights the widespread adoption and recognition of digital twin technology across various sectors, extending its reach far beyond the traditional, asset-heavy industries.
E-Books
Elevate Your Sales Game: The AI-Driven Success Blueprint for 2024
Still assessing whether your sales approach is future-ready? Don't let indecision be your setback. This guide is your gateway to not just meet but exceed your sales objectives with AI integration.
The Anti-Trend-Guide: Proven Strategies for B2B Marketers Amidst Trend Overloads
Take the first step towards a marketing strategy that will not only keep you grounded during trend storms but will also elevate your B2B marketing efforts to new heights.
LinkedIn Live
GenAI – What’s the Real Market and Economic Impact in Europe?
Join us for an in-depth exploration of the EMEA's AI and GenAI market landscape. Delve into industry applications, market trends, and societal impacts to gain strategic insights into competition and opportunities. In this edition of IDC Market Watch, Giorgio Nebuloni, Carla La Croce, and Nathan Budd will discuss:
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Blog Posts
Customer Service: Telecoms’ First - and Last - Use Case for AI
2024 sees the telecoms industry again at the forefront of significant transformations, propelled by AI’s ability to automate tasks and deliver an elevated customer experience.
OpenAI - Just the First Stage of the GenAI Rocket?
OpenAI is the outfit that — above all others — is responsible for the rapid acceleration of interest and investment in generative AI (GenAI) technologies.
Identity Security 2024: Mapping the Threats and Goals
The efficient management of identities and access has become central to digital business, and it is key to security, privacy, and compliance.
Dilemmas for Software Vendors when Embedding Generative AI into Applications
Embedding Generative AI into applications comes with a few challenges that companies need to overcome, so accordingly it is likely to progress slower than initial expectations.
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Marketing & Communication Director, Northern Europe Lead at IDC
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