IDC Tech Insights

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Press Release

IDC research highlights the widespread adoption and recognition of digital twin technology across various sectors, extending its reach far beyond the traditional, asset-heavy industries.

Discover more in our latest press release!


E-Books

Elevate Your Sales Game: The AI-Driven Success Blueprint for 2024

Still assessing whether your sales approach is future-ready? Don't let indecision be your setback. This guide is your gateway to not just meet but exceed your sales objectives with AI integration.

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The Anti-Trend-Guide: Proven Strategies for B2B Marketers Amidst Trend Overloads

Take the first step towards a marketing strategy that will not only keep you grounded during trend storms but will also elevate your B2B marketing efforts to new heights.

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LinkedIn Live

GenAI – What’s the Real Market and Economic Impact in Europe?

Join us for an in-depth exploration of the EMEA's AI and GenAI market landscape. Delve into industry applications, market trends, and societal impacts to gain strategic insights into competition and opportunities. In this edition of IDC Market Watch, Giorgio Nebuloni, Carla La Croce, and Nathan Budd will discuss:

  • The market value of AI and GenAI in the EMEA region.
  • Industry-specific AI and GenAI use cases, highlighting key benefits.
  • The Gen AI stack, showcasing trends in different technologies.
  • Market competition, the roles of relevant players, and emerging opportunities.
  • The impact of AI on overall business and society.

Join Here



Blog Posts

Customer Service: Telecoms’ First - and Last - Use Case for AI

2024 sees the telecoms industry again at the forefront of significant transformations, propelled by AI’s ability to automate tasks and deliver an elevated customer experience.

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OpenAI - Just the First Stage of the GenAI Rocket?

OpenAI is the outfit that — above all others — is responsible for the rapid acceleration of interest and investment in generative AI (GenAI) technologies.

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Identity Security 2024: Mapping the Threats and Goals

The efficient management of identities and access has become central to digital business, and it is key to security, privacy, and compliance.

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Dilemmas for Software Vendors when Embedding Generative AI into Applications

Embedding Generative AI into applications comes with a few challenges that companies need to overcome, so accordingly it is likely to progress slower than initial expectations.

Continue reading


Ariane Mackenzie

Helping tech vendors increase business & sales through intelligent research and marketing services

10 个月

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Katja Schmalen

Marketing & Communication Director, Northern Europe Lead at IDC

10 个月

Love the content, thanks for sharing!

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