iD product dumped in Bangalore Lake

There has been some social media buzz happening around iD products being dumped at a lake in Bangalore something which is extremely disheartening.

I would like to respond to the same and below is my response:

At the outset, I would like to state that I understand the frustration and concerns of my fellow citizens. I appreciate the effort that you put into redressing a far-from-ideal situation that rings alarm bells for the environment & local communities.

I cannot thank you enough for bringing this incident to my notice. 

We have taken the following steps:

1) We cleaned up the area immediately after the incident was brought to our notice.

2) We cancelled the contract with our current vendor. All our vendors are BBMP-approved. They collect the product from our factory, supply to farmers and then farmers segregate it into fish feed, pig feed and manure, as seen in the picture shared in the post. The idea was to support farmers, in whatever small way that we could without wasting the food. However we have always taken a strong stand against those showing lack of due diligence.

3) We have decided to stop the current process with immediate effect. The plan is to reintroduce it in a more effective manner by segregating the plastic at the premise before it goes to the farmers.

4) I'm personally involved in various environment-related programmes. I request you to personally inform me if and when you find any such aberration from iD in the future.

Finally, I want to assure you that our intention was to help farmers and we are truly sorry for the mishandling by farmers. 

Thank you once again for bringing this issue to our notice. I hope that this incident paves the way for more collaborative & sustainable efforts from all of us.

- Musthafa PC, CEO, iD Fresh