iD case study, Midjourney prompts for Indian brands, Campa Cola rebrand, Pepsi's new visual identity, Dream 11 & Exide ads
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Case Study: ID’s Batter Way of Doing Business
On World Idli Day, what could be better than a case study on iD Fresh Foods, a company that has grown from a small 50 square feet kitchen in 2005 to a market leader with 70% share?
The company’s journey is marked by design innovations, such as adapting pastry sheet machinery from Greece to make flaky Kerala parotas at scale, or introducing triangular packaging after noticing traditional packaging broke the corners of home-style wheat parathas.
Gowri N Kishore spoke with iD's CMO, Rahul Gandhi, to uncover the secrets behind this continuous innovation.
Read the full case study here (6 min read).
Midjourney Prompts for Indian Brands
It took THC's Anoopa John more than 20 attempts to generate workable Indian models for a fictitious athleisure brand’s billboard. Many of you inquired about the prompts she used, and as always, we are eager to share anything that is useful for your branding.
Get the details here (5 min read).
Elephant Design Revives Campa Cola
Reliance acquired Campa Cola for Rs. 22 crore in 2022, and with this nostalgic rebrand by Elephant Design Pvt. Ltd. , it looks ready to become a formidable national competitor for global giants Pepsi and Coke, which earlier faced off challengers like Branson’s Virgin Cola with ease.
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Pepsi's New Visual Identity
For the first time since 2008, Pepsi has changed its visual identity, integrating the symbol and logotype for easier use across interfaces - from cans to NFTs. The new logo also includes black, a subtle cue for its low-sugar variant.
Ads of the Week: Dream 11 & Exide
You’ve probably seen Dream 11's rib-tickling ad, created by Tilt Brand Solutions , that features an all-star cast of actors and cricketers taking digs at each other. We think the ad uses celebs the way they should be used, to entertain.
Watch it here:
Our second pick is this visual treat of an ad from Exide that showcases montages with a blend of Indian folk art styles accompanied by an ethno-fusion background score. It was created by Wunderman Thompson South Asia .
Watch it here:???
And that's a wrap for this week. Stay tuned next Thursday for the latest in branding and design.