ICYMI*: Sitting front row at Pre-Loved Fashion Week
The Future Laboratory
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Against the backdrop of an ever-expanding array of fast fashion shopping options, eBay’s announcement of its first Pre-Loved Fashion Week comes as a welcome relief. Running across London and New York in September 2024, the initiative taps into growing global demand for circular fashion, as highlighted in the Resale Redux market report.
‘eBay has been a driving force in promoting more sustainable fashion,’ said Kirsty Keoghan, the company’s general manager of fashion, in a statement. ‘With the launch of Pre-Loved Fashion Week, we’re showing up on fashion’s biggest stage and demonstrating that authentic designer fashion doesn’t have to be out of reach.’
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ICYMI* Curated
(By foresight analyst Simar Deol )
#WeSawItComing: Residential Retail
Google has become the title sponsor of Netflix’s popular television series Emily in Paris, marking a significant step into the world of shoppable content for the streaming giant.
The partnership – which encompasses the newly released season four as well as earlier seasons – is a first for Netflix and integrates Google’s technology directly into the viewing experience.?
Viewers, regardless of their subscription plan, can now use Google Lens to scan Emily Cooper’s outfits from their screens and be directed to similar fashion items available for purchase. For those on Netflix’s ad-supported plan, the experience is further enhanced with customised 15-second ads featuring Lily Collins as Emily who shows how to use Google Lens for fashion shopping. In addition, pause ads will prompt users to explore the fashion possibilities with a simple screen scan.
In 2023, our macrotrend report Home States Futures: Residential Retail, forecast a new age of immersive advertising and highlighted Emily in Paris as a best-in-class example of how Netflix has smartly included ads in its subscription plans or content. The hit show, which began in October 2020, is now one of the most powerful platforms for fashion and luxury brands. LVMH-owned luxury luggage manufacturer Rimowa even became the centre of one full episode. According to Launchmetrics, the media impact value (MIV) of Emily in Paris season 2 reached ￡79m ($96m, €90m) three weeks after its launch in December 2021. That’s more than the MIV generated by London Fashion Week in September 2021 (￡40m, $49m, €46m).
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Simar’s top five Need to Knows of the week
RSVP - Sports and Leisure Futures 2024–2025 Online Event
Sport is evolving beyond traditional boundaries, attracting a broader, more diverse audience. Regions and continents including the Middle East and Asia are becoming sports hubs, driven by investments in infrastructure and public health.
Younger generations are reshaping sports culture, prioritising connection, enjoyment and accessibility over traditional values such as performance. With the rise of niche sports and collaborations with fashion, along with technology-driven fan experiences, sport now offers new avenues for community, achievement and personal fulfilment.
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