ICYMI NIL: September 9 - 13
The Players NIL
Online and in-person coaching that helps student-athletes navigate NIL opportunities and prepare for life after sports.
Welcome to ICYMI NIL - our weekly curated newsletter that provides our take on interesting stories in the world of NIL.
Let's jump in!
Growing Trend of Private Equity in College Sports
While we wait for the resolution of the House vs. NCAA agreement, college athletic administrators and private equity funds are actively shaping the future of college sports.
This Sportico article outlines the growing trend of private equity firms seeking to invest in college sports and the ramifications for athletic programs and athletes.
A shift to a more commercialized model funded by private equity could influence financial strategies that prioritize profits over the well-being of the athletes.
?? Do you think it's inevitable that more 'Power 5" conference schools will enter into private equity deals?
The Wave is Coming
Since recruiting began on September 1st, I’ve had countless conversations with coaches in non-revenue sports about the feedback they are hearing from recruits and their families.
One question keeps coming up: "What does your NIL program look like?"
For years, we've faced pushback from coaches, administrators, and even families, who believe that NIL is only for the top 2% of the college sports world. But nothing could be further from the truth.
NIL For ALL isn't just the title of our book — it's a mindset.
Now, coaches are scrambling to provide answers. The need for education on these opportunities has never been more critical.
The role of alumni, local businesses, and program supporters in recruiting cannot be overstated. Developing strong connections with them is key to success.
The landscape is shifting fast. Are you ready?
Would you like a free consultation?
Can we chat?
Let's start swimming and stay ahead of the Wave.
The Playbook Series Podcast
On our Industry Insiders podcast, TPNIL founder Mark R. Koesterer chatted with American Enterprise Institute education & Education Week contributor Frederick Hess about how sports are so foundational to raising healthy kids.
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Have a great weekend!